Description

Join Amazon Ads' to shape the future of AI-powered creative systems that serve hundreds of thousands of advertisers globally. You'll own the product vision and strategy for creative intelligence and optimization capabilities, defining how AI learns from every impression to continuously improve creative performance at scale.

Key job responsibilities
Define product vision and strategy for creative optimization and intelligence systems, creating a clear multi-year roadmap that guides engineering, science, and design efforts across the organization

Own the product definition for closed-loop systems that generate, score, serve, measure, and continuously improve creative performance

Establish quality and performance frameworks that define success across creative quality, advertiser performance, and system efficiency

Drive cross-organizational alignment by influencing priorities and building consensus across multiple engineering, science, and product teams

Communicate strategic narratives to senior leadership, contributing to planning cycles and helping executives understand the long-term opportunity in creative intelligence


A day in the life
In this role, you'll focus on defining the multi-year roadmap for creative optimization and intelligence systems. You'll work across science, engineering, and design teams to translate complex opportunities into clear product strategy. Your day might include collaborating with data scientists to understand how AI can continuously improve creative performance, partnering with engineers to define system architecture for generating and scoring creative, or presenting strategic narratives to senior leadership about how personalized creative will reshape advertising. You'll also spend time defining quality and performance frameworks—establishing what "good" means across creative quality, advertiser outcomes, and system efficiency. Beyond regular responsibilities, you'll navigate ambiguity in emerging AI capabilities and help multiple teams align around a shared vision for the future of creative intelligence.

About the team
We're building a new category of creative intelligence at Amazon Ads. Our team combines generative AI capabilities with advertiser-centric design to simplify complex creative workflows and deliver measurable impact across the full marketing funnel. We serve advertisers of all sizes—from emerging brands to global enterprises—helping them create, optimize, and scale creative content across Amazon's advertising surfaces.

Our vision is to make personalized, high-performing creative a foundational layer of how advertising works, not an add-on feature. We're positioned at the intersection of Amazon's richest commerce signals and the largest advertising surfaces on the internet. As a Principal Product Manager on this team, you'll help define how creative systems evolve over the next 3–5 years, working closely with colleagues across science, engineering, and design who are equally committed to transforming how advertisers think about creative optimization.