Description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs targeting AWS's top 2,000 Greenfield enterprise customers within a designated industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that convert high-potential greenfield accounts into active AWS customers.

The Account-Based Marketing Manager will own the end-to-end execution of industry ABM programs focused primarily on the top roughly 2,000 greenfield accounts across North America— enterprise organizations with significant cloud potential that have not yet adopted AWS as their primary platform.

Working backwards from customer needs, you will create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth within this critical greenfield segment. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.


Key job responsibilities
• Design and execute territory-specific ABM campaigns (1:1, 1:few) targeting top 2,000 greenfield accounts that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption
• Analyze customer data, buying signals, and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices
• Develop and manage account-level ABM plans with tiered engagement models (1:1, 1:few, 1:many) tailored to account maturity, buying stage, and industry vertical
• Leverage intent data platforms (6sense, Bombora, TechTarget) to identify in-market greenfield accounts and orchestrate real-time, signal-based campaign activations
• Build persona-based content strategies targeting C-suite, IT decision-makers, and line-of-business buyers with personalized messaging across the full buyer journey
• Design and execute integrated ABM plays that span paid media, programmatic display, LinkedIn advertising, executive events, direct mail, and digital experience personalization
• Orchestrate multi-touch ABM sequences using marketing automation (Marketo/HubSpot) and ABM platforms to nurture greenfield accounts from awareness to opportunity creation
• Develop account scoring and prioritization frameworks using firmographic, technographic, and behavioral data to focus resources on highest-propensity accounts
• Create measurement frameworks with ABM-specific KPIs including account penetration rates, engagement velocity, pipeline acceleration, and influenced revenue attribution
• Partner with Sales Development Representatives (SDRs) to align outbound plays with ABM campaign timing for coordinated account engagement