Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We are seeking an experienced marketer to reinvent and streamline the way we bring diverse and powerful products to market. In this highly visible role, you’ll work across product, sales and marketing orgs to review the state of GTM today against industry best-practice frameworks, and identify top areas of opportunity. You’ll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps (e.g., orchestration, structure), and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You’ll author documents to outline your strategy and drive adoption of your GTM approaches and templates. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.

Key job responsibilities
* Identify opportunities to improve the GTM approach and drive execute programs/ initiatives to address the same, driving clarity on roles and responsibilities and commitments across teams.
* Facilitate challenging conversations between team to align on the optimal internal and external GTM experience.
* Define success metrics and establish mechanisms to inspect results for the programs/ initiatives implemented
* Drive change management programs (eLearnings, ongoing internal communications, updating GTM wiki, etc) to ensure awareness and adoption of the GTM process.
* Own the GTM Survey to measure effectiveness of GTM implementation, and identify opportunities for improvement
* Present ideas to Director level leaders in the form of high quality written documents.
* Own and manage leadership reporting mechanisms for the team (WBRs, QBRs, etc).