Description

Summary

Drive meaningful impact by supporting the marketing strategy behind Amazon's global pickup program, where you'll shape how millions of customers discover and choose convenient pickup options. You'll own end-to-end campaigns across multiple channels, design and scale incentive promotions, and use data-driven insights to optimize the customer journey.

Key job responsibilities
Support awareness, conversion, and engagement initiatives across the customer journey, designing and executing top-of-funnel campaigns that drive discoverability and eligibility for pickup

Own end-to-end campaign management across multiple channels, including designing landing pages, automating launch processes, and scaling programs across global marketplaces

Develop and manage incentive promotion strategies, including forecasting impact, securing budget, testing approaches, and expanding successful pilots across channels

Analyze customer insights and performance data to identify optimization opportunities, inform strategic decisions, and drive continuous improvement in campaign effectiveness

Collaborate across product, technology, operations, and marketing teams to align on priorities, remove obstacles, and accelerate program growth

A day in the life
A Day in the Life

In this role, you'll focus on building awareness and driving conversion for our pickup program through owned and operated channels. You might start your day analyzing campaign performance data to identify optimization opportunities, then collaborate with cross-functional partners to design a new landing page experience for a specific marketplace. Later, you could be running experiments to test different incentive promotion strategies or automating a campaign launch to reach customers at scale. You'll move fluidly between strategic planning and hands-on execution, working with product, technology, and operations teams to remove barriers and accelerate customer adoption of pickup.

About the team
Pickup program on the Pick Up and Return Point (PARP) team building Amazon's global network of lockers and pickup points—a service that improves transporter safety, reduces costs, and makes package handling effortless for customers, partners, and carriers. We're experiencing tremendous growth and transformation as we expand this alternate delivery experience worldwide. Our mission is to drive customer awareness, conversion, engagement and retention. When you join us, you'll work alongside colleagues who are passionate about solving complex problems and creating seamless experiences that serve millions of customers globally. This is an exciting time to help shape the future of how people receive their packages.