Description

In this role, the candidate will drive end-to-end execution of custom brand-sponsored marketing programs that enable brands to tap into our creators' shopping-obsessed communities. This person owns the activation process to bring co-branded marketing programs to life—managing logistics, timelines, measurement strategy, and reporting across retail GLs and sales categories. They collaborate with an agile cross-functional team including creator marketing, finance, ad sales, production, PR, legal, and analytics to produce content programs spanning branded content, custom video, sampling, gifting, social content, and more.

This person serves as a point of contact for active client relationships, delivering white-glove service throughout the sponsorship lifecycle. They distill broad, nebulous ideas into simple activation concepts for brands, and manage bespoke partnerships from brief through delivery. They leverage performance data to improve offerings, prove ROI for brand customers, and solicit ongoing feedback to drive shifts in strategy and product enhancements. They enhance performance reporting by innovating around how and what we report, integrating new data points and metrics to prove full-funnel ROI at scale.

The ideal candidate is a creative problem solver who is organized, adaptable, and naturally collaborative. They balance a high volume of time-sensitive tasks simultaneously, interface directly with clients, and think big about opportunities to grow the business while finding ways to automate for scale. They influence up, down, and across, thrive in entrepreneurial environments, and have a proven track record of driving adoption of new ideas with competing customer cohorts. They create effective collateral that helps brands understand the value Amazon delivers through creator engagement, and they are comfortable with ambiguity, detail-oriented, calm under pressure, and an adept negotiator.

Key job responsibilities
*Drive end-to-end execution of multiple sold brand-sponsored marketing programs across all categories including content creation, sampling, social campaigns, photo or video production, and more
*Coordinate all client and agency communication while working in tandem with internal partners and team members, delivering white-glove service throughout the sponsorship lifecycle
*Identify potential campaign and program hurdles, optimizing in real time—foresight and forward thinking is critical
*Manage program budgets, deliverables, timelines, purchase orders, and sponsored content/talent agreements
*Cultivate relationships with key clients, industry leaders, production partners, and internal teams
*Establish a measurement strategy at the offering level, developing and rolling out new metrics that showcase the value proposition of our offerings and drive renewal for brand partners
*Automate and scale reporting capabilities by partnering with analytics to build initiative, campaign, and advertiser-specific views that deliver fine-grain reporting and rollups at the initiative level
*Develop and implement a mechanism for capturing scaled brand VOC, partnering with program and product management to incorporate findings into quarterly roadmap reviews
*Monitor industry and media trends to identify new partnership offerings and opportunities to grow the business

About the team
The Creators team's goal is to make Amazon the Earth's most desired destination for commerce influencers, associates (publishers, bloggers, and more), and their content. We tackle difficult problems, build and enhance products and experiences that drive creator growth, and strengthen creators' sense of community, fandom, and credibility through positive feedback loops. The Creator Monetization team connects brands with commerce Creators at Amazon, growing brands' businesses and creators' earnings in the process.