The Product Marketing Manager (Senior/Lead level) will be responsible for establishing the B2C Product Marketing function at Artsy, shaping how we bring our product to market and connect with aspiring art collectors. This role works very closely with Marketing and Product to ensure that our messaging, positioning, and go-to-market strategies are deeply informed by user insights and business objectives. You will play a critical role in driving product adoption, engagement, and retention by crafting compelling narratives and executing high-impact campaigns. As the first dedicated B2C Product Marketer, you’ll have the opportunity to define the function from the ground up, influencing both the product roadmap and Artsy’s overall growth strategy.

This role sits within the Growth & Lifecycle Marketing team in the B2C Marketing Org, which is responsible for driving user acquisition, engagement, and retention through strategic Marketing initiatives. You will work closely with Product, Brand, and Content teams to ensure a cohesive and effective approach to product marketing across all of our channels. You will be a key bridge between Product and Marketing, helping translate business goals and user insights into impactful go-to-market strategies.

What You’ll Do at Artsy:

• Establish the B2C Product Marketing function at Artsy

• Strategic Planning & Execution: Lead cross-functional alignment and develop detailed GTM strategies, alongside Product, from concept to launch

• Consumer Insights: Collect and digest internal and external data and research to craft user personas and develop targeted marketing strategies

• Messaging and Positioning: Develop compelling messaging and narratives for diverse user segments, clearly differentiated from our competitors

• Collaboration and Communication: Work with various stakeholders, with the ability to influence and drive consensus

• Campaign Management: Manage multi-channel campaigns (e.g., Brand, Influencer, CRM, Social, ASO) with measurable success

• Analytical Skills: Define and track KPIs, analyze performance data, and adjust strategies to optimize results

This role is a fit for you if:

• You have extensive experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new B2C features or products

• You have a user-first mindset, ensuring every campaign resonates deeply with Artsy’s audiences

• You know how to work collaboratively and manage feedback from various stakeholders across Product, Marketing, and Sales

• You’re comfortable working in a fast-paced environment, balancing strategic thinking with tactical execution

• You have a creative yet data-driven approach to marketing, balancing bold ideas with analytical rigor

• Have experience at a 2-sided marketplace or luxury e-commerce company

• You are currently authorized to live and work in NYC

• This role will be based in NYC

This role is unlikely to be a good match if you….

• Prefer highly structured environments where tasks and priorities are clearly defined for you.

• Struggle to take initiative or create processes where none currently exist.

What success looks like in your first 3-6 months:

By Month 3:

• You’ve developed a strong understanding of who our users are and how our product serves them today

• You’ve built strong relationships with the Marketing team and Product teams

• You’ve mapped out our current Product Marketing surfaces/campaigns and refreshed them

By Month 6:

• You’ve identified a 1-2 big opportunities (backed by quant/qual data) where we can GTM with our Product and you’ve influenced the Product roadmap accordingly

We know no one is a perfect match on paper, so if you’re passionate about this role, please apply! We’re excited to learn how your skills, experiences, and insights could make a difference.

Please Note: We can only accept applications from those eligible to live and work in New York. We are unable to sponsor visas for this position. This is a hybrid role with office attendance required 2 days/week.

What We Offer:

• Opportunity to reimagine the art industry while working with a talented, diverse, international team.

• Competitive salary and equity

• Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles

• We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)

• Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more

• Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture

• Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more

The salary range for this role is $110,000-$145,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.

All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our “What We Offer” above for more detail, or speak to our Talent Acquisition Team to learn more!

Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!

Artsy Values

Artsy has five core values that will inform your experience at Artsy.

For the Love of Art: We have relentless curiosity, empathy, and passion for collectors, artists, and the art market. We are here to make the art world more fair and welcoming.

Own Our Outcomes: We are all individual owners of Artsy’s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.

Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.

Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.

Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.

Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.