Beeswax

beeswax.com

Beeswax, now part of Free Wheel, is a demand-side platform that enables automated media buying across premium video and omnichannel advertising markets. Their core offerings, Bidder-as-a-Service™ (Baa S) and the Beeswax DSP, provide clients with agility, custom optimizations, and extensible APIs, allowing buyers to deploy proprietary data-based targeting models and bidding tactics. This positions Beeswax as a key player in the programmatic ecosystem, offering solutions that enhance control over the buying process.