hero

The #1 Source for
In-Person NYC Tech Jobs

Build your future in the capital of everything.
Obviously New York.
companies
Jobs

Principal Content Designer

Block

Block

Design
New York, NY, USA
USD 207,900-311,900 / year + Equity
Posted on Aug 22, 2025

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

We're looking for a Principal Content Designer to join Square. The role reports into the content design team, and will be focused on improving the seller experience across the Square ecosystem.

We believe good content is crucial for Square—clear and approachable language helps people understand how their business is performing, what their customers need, and guides them towards achieving their goals. As a principal-level designer, you'll help serve a critical leadership function within the content design team—elevating peers by reviewing work, mentoring, and coaching across disciplines.

You Will

  • Work alongside other content designers, product designers, researchers, product managers, analysts, and engineers to understand customer needs, define requirements, drive alignment, and align on business goals
  • Develop a UX and content strategy point of view and craft clear and compelling narratives to illustrate proposed solutions and influence the product development process from ideation to launch
  • Find intuitive and elegant content solutions, crafting experiences that resonates with our existing and growing audience and provides measurable value to the business
  • Leverage AI tools to design, automate and scale processes across the team
  • Seek feedback on your work, build consensus among your team, and bring stakeholders along with your recommendations
  • Get to know the Square brand and work with content designers and copywriters to keep refining our voice and building out our style guide
  • Set a high bar for writing quality and lead efforts to evangelize and update our style guide
  • Be responsible for scope beyond UX experiences: you'll help craft organization and company-wide strategies and approaches that bring Square closer to achieving its mission

You Have

  • 10+ years of experience as a Content Designer, UX writing, product content strategy, or whatever you happen to call it
  • Exceptional writing/editing skills and passion for the craft, plus strong design/systems thinking and product strategy chops
  • Experience working with company leadership and presenting to executives
  • The ability to apply consumer insights and metrics to inform design decisions and influence company-wide strategy
  • Built foundational frameworks, guidelines, and content systems
  • Have familiarity with and curiosity in using AI tools to influence strategy, scale processes and assist with execution

*Please include a portfolio of your work in order to be considered

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A:
$207,900$311,900 USD
Zone B:
$207,900$311,900 USD
Zone C:
$207,900$311,900 USD
Zone D:
$207,900$311,900 USD

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us at privacy@block.xyz with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

Privacy Policy