Marketing Manager, Subscriber Marketing
Bloomberg
Marketing & Communications
New York, NY, USA
Posted on Jun 24, 2025
We’re looking for a strategic, resourceful, and customer-obsessed Marketing Manager to join our Subscriber Marketing team. This new team is responsible for the full subscriber experience–from the first touchpoint through renewal and beyond–and palys a key role in deepening customer relationships, increasing lifetime value, and driving subscriber loyalty.
This role is ideal for a marketer who thrives in ambiguity and can own campaigns from idea to execution to drive meaningful business outcomes. Here, you’ll contribute to high-impact initiatives that shape how we engage our subscriber base, including optimizing the early customer journey, scaling referral, save, and winback programs, and testing new ways to help subscribers get the most from Bloomberg.
As the Manager, Subscriber Marketing, you’ll be a critical contributor in shaping how we engage, retain, and grow our subscriber base. You’ll lead cross-functional projects focused on subscriber onboarding, loyalty, education, and advocacy. You’ll partner closely with teams across product, creative, analytics, editorial, and lifecycle/CRM to deliver thoughtful subscriber experiences that deepen relationships and drive long-term value.
This is an exciting opportunity for an ambitious marketer, ready to stretch their skills, flex strategic thinking, and bring creative, data-informed ideas to life.
What you’ll do:
- Plan, execute, and optimize subscriber-facing marketing campaigns across email, site, social, and partner channels
- Work with Product Marketing and Brand teams to position new tiers or features to the right audience segments
- Collaborate cross-functionally with Lifecycle, Editorial, Analytics, and Product teams to ensure campaigns are coordinated and insight-driven
- Develop creative briefs and partner with internal or external creative resources to bring concepts to life
- Track and report on campaign performance, using data to continuously improve messaging, offers, and tactics
- Stay current on trends in subscriber marketing and bring fresh ideas to the team
You Should Have:
- 3–7 years of experience in consumer marketing, ideally with exposure to subscription, membership, or recurring revenue models
- A broad integrated marketing background, with expertise/knowledge of multiple channels
- A strong foundation in campaign planning and project management, from concept to execution
- Excellent collaboration skills and experience working cross-functionally
- Strong writing and creative instincts—you can spot a compelling headline, a friction point, or a UX improvement
- Familiarity with performance metrics and marketing tools like Google Analytics, Tableau, Braze, or similar platforms
- A test-and-learn mindset with an eagerness to experiment, iterate, and scale what works
We'd love to see:
- Experience working in publishing, media or digital content
- Prior involvement in lifecycle or CRM campaigns (email, push, in-app, etc.)
- Understanding of audience segmentation, customer journeys, or personalization strategies