Director of Media
Bloomberg
Marketing & Communications
New York, NY, USA
Posted on Aug 1, 2025
We’re seeking a Director of Media to lead our paid media initiatives focused on driving subscription growth and retention. This person will serve as a strategic partner to our media agency and internal stakeholders, developing and executing comprehensive, data-informed media plans across channels. You’ll play a pivotal role in optimizing our media mix, driving performance, and staying ahead of the ever-evolving media landscape.
WHAT YOU’LL DO:
Lead Media Strategy & Execution:
- Develop full-funnel, performance-driven media strategies inclusive of media mix, budget allocation, audience architecture, creative strategy and measurement in collaboration with internal and external partners.
- Lead all aspects of the end-to-end execution of paid media campaigns from briefing and planning to optimization and reporting across paid search, paid social, and programmatic channels (Display, Video, OTT, Audio, Native, DOOH).
- Continuously supervise and refine media performance to drive subscriber acquisition and retention while improving KPI efficiency and ROI.
- Manage cross-functional processes with product, analytics, and brand marketing to align performance strategies with broader business objectives.
Drive Innovation:
- Identify and implement emerging platforms, tools, and trends to improve media efficiency.
- Experiment with innovative approaches to drive breakthrough performance across digital channels.
- Design and implement A/B testing frameworks for creative and channel optimizations.
Champion Thought Leadership:
- Act as a media subject matter expert, advising internal teams on best practices, trends, and innovations.
- Lead internal education on the evolving media landscape and new technologies.
- Represent Bloomberg Media’s media expertise in external settings with partners, agencies, and industry events.
WHO YOU ARE:
- 7+ years of experience in performance marketing and full-funnel campaign development, execution and reporting.
- Data-driven with a strong background in data analysis, incremental testing, and understanding of metrics such as cost per acquisition (CPA) and Lifetime Value (LTV).
- Experience across digital channels including Paid Social, Paid Search and Programmatic.
- Sophisticated knowledge of analytics tools such as GA4, Tableau, or other reporting platforms to supervise campaign performance and generate insights.
- Collaborative, persuasive, and comfortable working cross-functionally at all levels.
- Experienced in managing media agencies and vendor relationships to deliver outstanding outcomes.
Does this sound like you?
Apply via our careers website! If we believe you're a good match, we'll get in touch with you to let you know the next steps.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.