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Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, September 12, 2023
Altice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We’re building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve.

Job Summary

Ever want to work on a product that reminds you of some of the best years of your life? Interested in becoming a leader in the evolution and growth plan that Altice USA has for Rate My Professors to turn it from a rating site to a college experience platform? We are looking for a product marketing leader to drive product engagement, positioning, messaging, and branding. The Rate My Professor’s Product Marketing Manager will work with our product team and turn our millions of users into loyal users and fans beyond their class scheduling time of year.

Who we are: Rate My Professor’s(“RMP”) is on a mission to grow our reliable and familiar user generated content site that millions of college students use when deciding their class schedule to being the go to platform for university students to use to navigate their college experience throughout their college journey.

Who You Are :
  • Experienced with B2C start-ups and product launches
  • Experienced project manager who is able to plan and execute multi-channel user engagement & activation plans
  • Understands product promotion and user engagement
  • Able to partner with Product & third-party research companies to help define the direction of RMP
  • Keen ability to understand our target university audience and how to engage with them
  • Data driven decision maker with the need and ability to test and pivot as needed
  • Strong organizational and excellent written & verbal communication skills
  • Self-starter who thrives in a fast-growing startup environment and can work collaboratively and cross-functionally, as a leader.
  • Experienced with targeting, segmentation, product positioning, value propositions, and essential messaging across numerous marketing channels
  • Skilled at creating and managing marketing budgets

  • Drive awareness, adoption, and ongoing engagement of Rate My Professors and all of its offerings.
  • Oversee the creation and distribution of promotional campaigns for both key and new products & features.
  • Create and execute go to market plans to drive more regular product engagement through a diverse set of tactics and channels.
  • Identify new areas of monetization for RMP.
  • Create and manage annual product marketing budget for RMP.
  • Create and manage relationships campuses and / or on campus groups & partners to drive engagement at campuses.
  • Oversee email and online campaigns.
  • Find the best way to reach and get feedback from our users.
  • Develop strategic relationships with campuses.
  • Work with Product and user experience strategists to analyze our customers’ pain points and needs through qualitative and quantitative research, and to develop solutions to meet those needs.
  • Manage any third part research companies and their deliverables.
  • Set clear, measurable product marketing goals and track progress against them, making continuous recommendations for how we can improve.

  • 5+ years as a product marketer working in a fast-paced product centric environment.
  • Experience driving projects with cross-functional colleagues.
  • Bachelors’ degree in marketing, communications, business, sociology, or related field.

Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $115,224.00 - $184,358.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

Applicants for employment with Altice will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.