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Lifecycle Marketing Manager

Daily Harvest

Daily Harvest

Marketing & Communications
New York, NY, USA
Posted on Wednesday, June 5, 2024

Location: NYC

About Daily Harvest

At Daily Harvest we take care of food, so food can take care of you. We're committed to helping you nourish your body while taking care of the planet. How? By making it easy to eat more real, unrefined and sustainably sourced fruits and vegetables every day. Our team is collaborative, driven, and future-thinking. We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.

Position Overview

Daily Harvest is looking for a passionate, analytical Lifecycle Marketing Manager to join our Performance Marketing team. This person would work closely with the Creative, Strategy & Insights, Finance and Marketing teams.

You will be responsible for developing and implementing lifecycle marketing strategies to optimize the customer journey, from acquisition through retention and reactivation. You’ll own end-to-end campaign processes across email, SMS and push/in-app channels, including strategic planning, creative management, monitoring and performance reporting. You’ll be charged with setting and achieving LCM KPIs while delighting our customers through on-brand storytelling.

This person should have 5+ years of email marketing experience with a focus on subscription businesses. You have a track record of developing campaigns that successfully drive customer acquisition, retention, loyalty + reactivation.

This position will report into the Senior Director of Performance Marketing.

What you’ll do:

  • Develop and implement lifecycle marketing strategies to optimize the customer journey from acquisition through retention and reactivation
  • Collaborate with cross-functional teams, including product, marketing, and care, to define key touchpoints and design personalized experiences for customers in the early stages of their lifecycle
  • Create and optimize automated email campaigns, SMS and push / in-app notifications to encourage desired behaviors from new, existing and lapsed customers
  • Segment customer cohorts based on behavior, demographics, and lifecycle stage to deliver targeted and relevant messaging
  • Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives, identify areas for improvement, and iterate on strategies to drive higher conversion rates and customer retention
  • Own end to end campaign processes including strategic planning, creative management, monitoring and performance reporting
  • Work closely with Daily Harvest’s creative team to craft personalized and relevant messaging tailored to different stages of the customer lifecycle; maintain high standards for marketing creative/copy to ensure brand alignment
  • Own strategic testing roadmap, including promotion testing, A/B testing and multivariate testing, to optimize messaging, timing, and channel effectiveness
  • Monitor industry trends, best practices, and emerging technologies in lifecycle marketing to stay ahead of the curve and continuously innovate our approach
  • Collaborate with the Strategy + Insights team to develop dashboards and reports to track KPIs and communicate performance insights to stakeholders
  • Continually refine and optimize lifecycle marketing campaigns to meet consumer needs
  • Build and launch successful SMS marketing strategy
  • Own and scale Daily Harvest’s refer-a-friend (RAF) program

Who you are:

  • 5+ years of email marketing experience with a focus on subscription businesses
  • Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, etc.)
  • A track record of developing campaigns that successfully drive customer acquisition, retention, loyalty + reactivation
  • Ability to effectively switch between strategic and tactical environments within a fast-paced organization
  • A deep understanding of customer data and experience using customer data for audience segmentation and personalization
  • The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals
  • Strong project management skills
  • Ability to blend art and science to develop LCM strategies that achieve KPIs and delight our customers
  • A solutions-oriented self starter who thinks analytically, meets deadlines and exceeds expectations
  • Demonstrated ability to work in ambiguous situations and across organizational boundaries, building cross-functional relationships and advocating for customer-centric outcomes
  • Passionate about all things food – ingredients, the environment, the food system on the whole
  • Exceptional visual and verbal presentation skills
  • Curious, decisive and able to move with speed to implement ideas

The anticipated annual base salary range for this role is $75,000 - $125,000. Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.


  • Flexible PTO Plan + working hours
  • Equity participation + 401K
  • Competitive medical, dental, + vision insurance
  • Virtual and IRL team building events and activities (social hours, L&D opportunities, celebrations, and more)
  • Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
  • Discounted subscription to Daily Harvest (30% off) + free shipping
  • Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)

At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment

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