Dojo helps directly address the growing financial literacy crisis by providing families with an effective tool to teach kids about managing money in the new digital economy. If we’re serious about making the next generation better at managing money, they need to have all stakeholders at the table. Dojo helps parents, kids and financial institutions come together using today’s technology. Most families still use cash to teach kids safe, simple lessons about hard work and the value of a dollar. Most banks and credit unions still offer youth accounts that lack electronic payments capability or the effective mobile interface that adults take for granted. The result: Children are locked-out of the fastest growing parts of the economy, away from their preferred retailers, and denied the practical hands-on learning that is vital to financial literacy. Dojo brings hands-on financial education into the modern era by integrating directly with banks' and credit unions’ existing account and debit card infrastructure, allowing them to offer their customers a value-added experience that differentiates them from competitors in family banking. In fact, the Dojo app creates a separate experience for both kids and parents: kids are no longer stranded with cash and can begin transacting electronically like adults while they enjoy an engaging, gamified mobile platform that nudges them toward positive behaviours. Parents, meanwhile, experience the convenience of managing the family economy (allowance, chores, gifts, etc.) right on their mobile device with the peace-of-mind of knowing exactly how their child is spending their money.
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