Senior Manager, Consumer Integrated Marketing - New Verticals Habituation and Affordability
DoorDash
About the Team
The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
The New Vertical Consumer Integrated Marketing team connects DoorDash customers to everything they need beyond restaurants — from groceries to alcohol, convenience, and retail. We lead integrated marketing for our New Verticals (NV) business, building category awareness, driving trial, and creating habits that keep customers coming back.
Within this team, the Habituation & Affordability pod focuses on two critical growth levers: helping new customers develop consistent ordering habits within NV, and ensuring DoorDash is perceived as the best value choice for everyday needs. We do this by combining insight-driven storytelling, cross-channel media strategies, and close partnership with product and pricing teams to drive both retention and perception of value across all NV categories.
About the Role
As a Senior Manager, Consumer Integrated Marketing – New Verticals Habituation & Affordability, you will lead strategies that deepen engagement and drive retention for DoorDash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll own how we turn new customers into loyal, habitual users and how we communicate value and affordability levers across categories.
This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful business impact. You’ll manage a team of two and collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel.
You’re excited about this opportunity because you will…
- Own the Habituation and Affordability vision: Define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals.
- Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.
- Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.
- Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while aligning with Product, Strategy & Ops, Analytics, and Finance on business objectives.
- Balance growth and efficiency: Develop acquisition and retention strategies that maximize impact within set budgets, leveraging experimentation, testing, and performance analysis.
- Build and lead a high-performing team: Manage and mentor a team of three, fostering curiosity, collaboration, and accountability.
- Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments.
We’re excited about you because…
You have:
- 8+ years of marketing experience in a corporate or startup environment, ideally within tech, eCommerce, or CPG across corporate and startups
- Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth.
- Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing.
- A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes.
- Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.
- Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority.
- A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for “why” before the “what.”
- A bias for action and ownership — you’re dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment.
- 2+ years of people leadership experience, with a passion for developing and mentoring high-performing marketers.
- Bonus: Experience in paid marketing, SEO/SEM, or lifecycle optimization.
- Education: Bachelor’s degree required; MBA preferred.
We expect this position to be filled by 12/22/25.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.