Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

We are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You’ll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You’ll plan, execute, and optimize marketing campaigns across multiple channels including direct mail, email, in-admin, dotcom, content, paid media, and more.

This role requires you to identify and focus on priority initiatives. The ideal candidate has a track record of building and managing marketing programs across channels, being laser-focused on driving impactful revenue outcomes. You are someone who enjoys and thrives working cross-functionally, managing multiple stakeholders towards a common goal, and ensuring projects cross the finish line. If you are a seasoned marketer with a go-getter attitude, this role might be for you!

Responsibilities

• Build, launch, and execute multi-channel campaigns that drive qualified leads into the self-serve and sales funnels

• Collaborate heavily with stakeholders, including MUX, PMM, FED, Data Science, RevOps, Sales, and channel teams to to develop thoughtful, integrated multichannel programs

• Create and manage customer segmentation and targeting strategies to optimize the customer journey.

• Create scalable programs that generate and nurture leads via email, in-admin, paid, direct mail, content, and more.

• Oversee all of the campaign tactics used to develop and cultivate sales leads into long-term merchants

• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes

• Conduct frequent analysis on program performance to scale efforts for the most efficient marketing mix and to achieve KPIs (MQLs, SQLs, SALs, C/W, Conversion, etc.)

• Optimize campaigns and messaging through frequent A/B testing and data analysis

• Analyze campaign metrics and present recommendations

• Communicate learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence

Qualifications

• 6+ years of experience in B2B marketing, with a strong focus on lifecycle marketing

• Proven experience in developing, managing and executing multi-channel marketing campaigns

• Proficiency in marketing automation and tools (e.g., MA platforms)

• Familiarity with A/B testing and other testing methodologies

• Strong analytical skills with experience using analytics tools such as Google Analytics and SQL; a technical background would be a plus

• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously

• A passion for demand marketing and willingness to get hands-on building solutions

• Comfortable with data, reporting, and identifying opportunities

• Ability to thrive in chaos, resolve ambiguity, be solutions-oriented, and think on your feet

• Ability to drive good decisions collaboratively and quickly

• Willingness to roll your sleeves up, with a “get shit done” attitude