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Demand Marketing, Senior Manager



Marketing & Communications
Americas · Remote
Posted on Thursday, July 4, 2024

Demand Marketing, Senior Manager

  • Remote - Americas
  • Commercial

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:
  • Care deeply about what you do and about making commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion
  • Embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work

About the role

We are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You’ll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You’ll plan, execute, and optimize marketing campaigns across multiple channels including direct mail, email, in-admin, dotcom, content, paid media, and more.

This role requires you to identify and focus on priority initiatives. The ideal candidate has a track record of building and managing marketing programs across channels, being laser-focused on driving impactful revenue outcomes. You are someone who enjoys and thrives working cross-functionally, managing multiple stakeholders towards a common goal, and ensuring projects cross the finish line. If you are a seasoned marketer with a go-getter attitude, this role might be for you!


  • Build, launch, and execute multi-channel campaigns that drive qualified leads into the self-serve and sales funnels

  • Collaborate heavily with stakeholders, including MUX, PMM, FED, Data Science, RevOps, Sales, and channel teams to to develop thoughtful, integrated multichannel programs

  • Create and manage customer segmentation and targeting strategies to optimize the customer journey.

  • Create scalable programs that generate and nurture leads via email, in-admin, paid, direct mail, content, and more.

  • Oversee all of the campaign tactics used to develop and cultivate sales leads into long-term merchants

  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes

  • Conduct frequent analysis on program performance to scale efforts for the most efficient marketing mix and to achieve KPIs (MQLs, SQLs, SALs, C/W, Conversion, etc.)

  • Optimize campaigns and messaging through frequent A/B testing and data analysis

  • Analyze campaign metrics and present recommendations

  • Communicate learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence


  • 6+ years of experience in B2B marketing, with a strong focus on lifecycle marketing

  • Proven experience in developing, managing and executing multi-channel marketing campaigns

  • Proficiency in marketing automation and tools (e.g., MA platforms)

  • Familiarity with A/B testing and other testing methodologies

  • Strong analytical skills with experience using analytics tools such as Google Analytics and SQL; a technical background would be a plus

  • Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously

  • A passion for demand marketing and willingness to get hands-on building solutions

  • Comfortable with data, reporting, and identifying opportunities

  • Ability to thrive in chaos, resolve ambiguity, be solutions-oriented, and think on your feet

  • Ability to drive good decisions collaboratively and quickly

  • Willingness to roll your sleeves up, with a “get shit done” attitude

We hire people, not resumes. If you think you’re right for the role, apply now.

    First things first

    We want to ensure you’re the type of person who will thrive here so we can move you quickly through our hiring process. Before completing the job application, please check all the statements that apply to you below:

    It looks like you might not be a great fit for Shopify at this time — while we encourge everyone to apply, we are looking for someone who can meet all these criteria.