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Senior Regional Marketing Manager - Campaigns (Southern Europe)

Dovetale

Dovetale

Marketing & Communications
Remote
Posted on Saturday, August 31, 2024
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Senior Regional Marketing Manager - Campaigns (Southern Europe)

  • Remote - EMEA
  • Commercial

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:
  • Care deeply about what you do and about making commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion
  • Embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work
Shopifyhttps://www.shopify.com

About the role

Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required to be proficient in English/Italian/Spanish in spoken and written communication.

We are looking for a Senior Regional Marketing Manager to support executing and scaling campaigns across the Italian and Spanish markets. You will implement targeted campaigns tailored to market needs and target segments, making data-driven decisions and collaborating across teams. Your role will focus on driving demand, increasing Sales Opportunities, and maintaining a healthy pipeline for Sales teams. Key tasks include working closely with sales to grow the pipeline, supporting sub-regional marketing leads in campaign execution, executing a ‘local first’' strategy, and optimising inbound leads.

Responsibilities:

  • Campaign Support and Execution: Assist sub-regional marketing leads in executing short and long-term multi-channel campaigns to drive leads and sales pipeline.

  • Lead Generation: Ensure a consistent flow of qualified leads for Sales teams, and measure and report on critical sales funnel metrics.

  • Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation.

  • Cross-Functional Collaboration: Work closely with sales, marketing, and partner teams to deliver full-funnel marketing programs.

  • Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and target segments.

  • Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement.

  • Support Regional Goals: Assist in achieving EMEA-wide marketing team goals and programs, ensuring their success in the region.

  • Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns.

  • Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements.

Requirements

  • Regional Expertise: Extensive experience in the Spanish and Italian market with professional level language skills.

  • Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment.

  • Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns.

  • Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance.

  • Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes.

  • Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly.

  • Collaboration: Passion for working with sales and partner teams to execute cross-functional campaigns.

  • Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively.

  • Influence: Ability to influence cross-functional teams and champion new ideas for campaign success.

  • Stakeholder Management: Experience working with stakeholders across multiple time zones to coordinate campaign efforts.

  • Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution.

  • Entrepreneurial Spirit: Sense of adventure and entrepreneurial mindset to innovate campaign strategies.

  • Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches.

We hire people, not resumes. If you think you’re right for the role, apply now.

    First things first

    We want to ensure you’re the type of person who will thrive here so we can move you quickly through our hiring process. Before completing the job application, please check all the statements that apply to you below:

    It looks like you might not be a great fit for Shopify at this time — while we encourge everyone to apply, we are looking for someone who can meet all these criteria.

    Application