Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required to be proficient in English/German in spoken and written communication.

We are looking for a Lead Regional Marketing Manager for DACH to execute and scale our marketing efforts in the region. You will implement targeted campaigns tailored to market needs and target segments, making data-driven decisions and collaborating across teams. Your role will focus on driving demand, increasing Sales Opportunities, and maintaining a healthy pipeline for DACH Sales teams. Key tasks include working closely with sales to grow the pipeline, executing a 'Global to Local' and 'DACH-First' strategy, and optimising inbound leads. You will also manage DACH marketing activities and communicate updates across crafts and the wider business.

Responsibilities:

• Multi-Channel Campaign Execution: Develop and implement short and long-term multi-channel campaigns to drive leads and sales pipeline.

• Lead Generation: Ensure a consistent flow of qualified leads for our DACH Sales teams, and measure and report on critical sales funnel metrics.

• Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation.

• Market Understanding: Develop a deep understanding of your markets and target merchants, and identify the most effective marketing, communication, and engagement approaches.

• Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns.

• Cross-functional Collaboration: Work closely with various marketing teams (Field, Partner Marketing, Product, Marketing UX, Growth, Digital, and Content) to develop and deliver effective marketing programs for your market and merchants.

• Local to Global Exchanges: Facilitate the exchange of ideas and strategies between local and global teams to enhance regional marketing approaches.

• German Roadmap Contribution: Contribute to prioritising the German roadmap and initiatives for the marketing department.

• Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement.

• Support Regional Goals: Assist in achieving EMEA-wide marketing team goals and programs, ensuring their success in the region.

• Strategic Advocacy: Advocate for important strategies and tactics to strengthen the business.

Requirements

• Language Proficiency: Native German language skills.

• Regional Expertise: Extensive experience in the DACH market (Germany, Austria, Switzerland).

• Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment.

• Campaign Execution: Strong ability to execute full-funnel and account-based marketing campaigns.

• Data-Driven: Proficient in leveraging data to craft user experience stories and track conversion rates.

• Continuous Improvement: Mindset geared towards continual improvement and optimisation.

• Adaptability: Ability to thrive in chaotic environments and resolve ambiguity quickly.

• Collaboration: Passion for working with sales counterparts to generate impactful results.

• Customer Focus: Strong interest in engaging with customers.

• Influence: Ability to influence cross-functional teams and champion new ideas.

• Stakeholder Management: Experience working with stakeholders across multiple time zones.

• Impact-Driven: Desire to make a significant impact and drive change.

• Entrepreneurial Spirit: Sense of adventure and entrepreneurial mindset.

• Curiosity: Solutions-oriented mindset driven by curiosity.