Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$100,000.00 - $130,000.00

What’s the role?

We are looking for an analytical Marketing Analyst to join our Demand Generation team and support the optimization of low-funnel paid social and display ad campaigns! This person should have practical experience with SQL, leading and scaling large-scale campaigns, implementing creative and audience testing, employing data-driven insights to build detailed campaign and feed tests, and using automation in campaign management, bidding, and targeting to improve performance and efficiency of paid investments.

This is a full-time position reporting to the Director, Low-Funnel Paid Social & Display. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The Brand Marketing team helps buyers discover what makes Etsy special. We fuel Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely together and with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

What does the day-to-day look like?

In this role, you’ll be responsible for the day-to-day management of a platform specific to Etsy’s low-funnel advertising program, driving performance against ambitious GMS and revenue goals. You’ll lead campaigns end-to-end—including development, testing, learning, bid strategies, targeting, and optimization—while ensuring every initiative aligns with strict performance targets.

In this role you will:

• Build, launch, and QA campaigns including creative trafficking, catalog updates, audience implementation, and pixel/tag checks.

• Manage and optimize large-scale product feeds and respective catalog sales ad campaigns through automated ad solutions.

• Implement bid and budget optimizations to ensure efficient pacing and performance.

• Monitor real-time performance dashboards, flagging anomalies and logging fixes in the shared ops queue.

• Maintain platform hygiene through UTMs, naming conventions, and block-lists, while detailing every change for audit-ability.

• Contribute to playbook improvements by logging lessons learned and proposing automation opportunities to increase efficiency and scalability.

• Build platform-level reporting that rolls up into broader strategy and leadership-facing report-outs.

• Collaborate with internal cross-functional partners—including strategy, engineering, data, and creative teams—to strengthen the program through feed optimizations, data integrations, and innovation in campaign execution.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you succeed in this role are:

• 2-4 years of shown success leading all aspects of large-scale social campaigns (Meta, TikTok, Pinterest, or GDN preferred) to specific KPI goals.

• Hands on experience using SQL for weekly analyses informing decision making.

• A strong analytical drive, with previous experience with sophisticated attribution models (multi-touch, LTV, frequency) and sufficient knowledge of major data analytics platforms (Google Analytics, Neustar, Looker, etc.).

• Experience with product catalogs of over 1M+ SKUs and identified high-impact feed optimization opportunities.

• Niche skills with marketing technology platforms such as MMPs (i.e. Appsflyer, Branch), CDPs (i.e Segment, LiveRamp) and creative or feed optimization tools (i.e. Smartly.io, Feedonomics, etc.).

• The ability to assess and communicate key optimization opportunities.

• You are process driven and continuously look to minimize waste and address inefficiencies.

• Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape.

• Collaborator who is able to build positive relationships across the company and drive decision-making.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.