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Principal Field & ABM Manager, Enterprise



United States · Remote
Posted on Thursday, May 30, 2024

Principal Field & ABM Manager, Enterprise

Ready to take your marketing game to the next level? We're on the lookout for a top-tier Field and Account-Based Marketer to partner our Enterprise sales team. Picture yourself diving into the world of million-dollar deals, thoughtfully navigating the complexities of senior security buyers, and hitting those sales targets like a champ. At Expel, your success is our success, and together, we'll redefine the security industry while making it easy, understandable, and continuously improving.

But hey, we know you're more than just your resume. We're all about curiosity, empathy, and growth here. So if you're ready to ignite your potential in a dynamic and inclusive environment, join us! Let's build something incredible together and leave our mark on the world of security!

What Expel can do for you

  • Jump in and start making waves in our key business metrics right off the bat!
  • Embark on a daily journey of growth and discovery. Get ready to build the skills that'll launch you into a stellar career in Marketing Operations.
  • Dive deep into the world of finance and marketing, learning how every dollar invested turns into bookings and renewals. Follow the money trail and unlock the secrets of building successful businesses.
  • Get hands-on with the ins and outs of scaling a fast-growing business. It's time to master the ins and outs business expansion!

What you can do for Expel

  • Team up with sales to hit annual and quarterly bookings targets, strategizing in QBRs and 'must win deal' reviews for maximum impact.
  • Drive multi-channel campaigns to boost brand awareness, pump up pipeline, and smash company revenue targets in the enterprise segment.
  • Execute full-funnel ABM and demand gen strategies to supercharge pipeline and turbocharge sales, both online and offline.
  • Plan and pull off regional field marketing events in the US that generate leads and boost brand buzz.
  • Serve up data and insights on ABM target account penetration, program performance, and more, keeping everyone in the loop and ahead of the game.
  • Keep sales informed on all marketing activities, ensuring timely follow-ups and enhancing conversion opportunities.

What you should bring with you

  • Over 5 years navigating the enterprise/SaaS tech landscape, thriving in its fast-paced environment and embracing rapid evolution.
  • 5+ years deeply immersed in the cybersecurity industry, decoding the minds of security execs and practitioners with ease.
  • Over half a decade crafting and steering ABM programs of all sizes, seamlessly collaborating with sales for stellar outcomes.
  • 3+ years commanding 6Sense, from campaign setup to seamless integration with Marketo and Salesforce, empowering sales teams for success.
  • Over 5 years orchestrating premier field and corporate events for B2B SaaS companies in the cybersecurity realm, infusing creativity and expertise into every detail.
  • Adept at articulating complex ideas convincingly, collaborating closely with sales to deliver strategic plans and results with finesse.
  • Drive continuous improvement with a growth mindset, crafting ground-breaking programs that align with business priorities and drive tangible results.
  • Harness data to fine-tune campaigns and make strategic decisions that propel success.

Additional Notes

Pay range: $126,500 - $183,400 USD + bonus eligibility and equity.

We believe in paying transparently and equitably. Your salary will ultimately be based on factors such as your experience, skills, team equity, and market data. You’ll also be eligible for unlimited PTO (which we model and encourage), work location flexibility, up to 24 weeks of parental leave, and really excellent health benefits.

Our headquarters is in Herndon, Virginia, however our team is mostly remote, and we have full support for remote interaction. We realize that while there is benefit to in-person interaction, good people don’t all live in Northern Virginia.

We're only hiring those authorized to work in the United States.

We're an Equal Opportunity Employer: You will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

We’ll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please let us know if you need accommodation of any kind.


Salary Range
$126,500$184,300 USD