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Director, Global Head of Brand Marketing, Creators



Marketing & Communications
New York, NY, USA
Posted on Friday, August 18, 2023
Meta is looking for an experienced marketing leader with a passion for building global brands and proven experience developing and executing insights-driven marketing efforts that build affinity and engagement with creators. In this role, you will lead teams driving marketing, education, experiential marketing, and brand building aimed at growing and engaging our large community of creators across the Meta . This leader will be responsible for developing our overall strategy, communication and programs for our portfolio of brands; Instagram, Threads, Facebook and Meta. The ideal candidate will have strategic consumer/creator marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile global brand, within the consumer tech or CPG industries, or at creator centric brands and marketplaces. Creator experience and knowledge about diverse cultural, social and business landscapes is crucial. You will be expected to apply analytical rigor, a deep understanding of creator and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that deliver measurable ROI to the business.To be successful at Meta, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must be able to connect the dots between the business and product strategy with the brand strategy, extract true insights and translate into inspiring briefs that spark world class creativity. They must have a proven ability to use data to identify insights and build compelling stories, ask and answer different and difficult questions, inspire and support teams with data, evaluate work, learn and adapt quickly.Director, Global Head of Brand Marketing, Creators Responsibilities:
  • Develop, manage, and grow a team of integrated brand marketers and strategists for Instagram, Facebook, Threads, and Meta
  • Lead Meta’s overall creator strategy and GTM approach
  • Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories
  • Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR
  • Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns and programs
  • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach
  • Partner closely with brand strategy and creative teams to bring strategy to life through quality creative
  • Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally
  • Build strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environments
Minimum Qualifications:
  • 12+ years of experience with marketing communications, consumer products, brand marketing, or brand management with global scale
  • 8+years of experience with team leadership, cross-functional team leadership, leadership, or team management
  • Global experience - a track record of developing global strategy and delivering impactful communication and campaigns internationally
  • Experience building mass-market consumer or creator centric brands
  • Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
  • Experience partnering with external companies (partners, agencies, vendors, retailers), as well as executive and cross-functional leadership
  • Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results
  • Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
  • Experience influencing effectively cross-functionally across all levels of management including VP and C-suite
  • Experience managing multiple campaigns simultaneously, and working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact
  • Bachelor's Degree
Preferred Qualifications:
  • Experience working and thriving in a self-starter, fast-paced and changing environment
  • Master's Degree
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.