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Social Media Strategist



Marketing & Communications
New York, NY, USA
Posted on Wednesday, May 8, 2024

Goldbelly Social Media Strategist

Goldbelly is looking to bring on a Social Media Strategist to join our team! This role will be on our Creative Marketing team and work closely with our Growth Team as well other cross-functional partners. You’ll own our brand’s social media calendar and manage our social media channels. Additionally, you’ll manage incoming social partnership inquiries & our content calendar. You will report on campaign performance & progress towards goals. Success will be measured by engagement rate, growth of followers, and overall attention to detail on execution.

Goldbelly is the #1 brand in food e-commerce, and we are pioneering the approach to marketing & merchandising in this space. We are beloved by customers in all 50 states across all demographics, as well as the top chef & restaurant community around the country. We care deeply about representing the artistry, passion and craftsmanship from the best food makers in America in the most unique ways possible and we want the perfect candidate to reflect that in our social media presence - finding innovative ways to blend a compelling narrative & beautiful creative to share magical stories across our channels.

Goldbelly was named one of Fast Company’s “World’s Most Innovative Companies” and Time Magazine’s “Top 50 Websites” and has been featured in The New York Times, The Wall Street Journal, CNBC and Forbes.

What you’ll do:

  • Strategy & Planning: Develop a comprehensive social media content strategy and calendar for our key social platforms (Facebook, Instagram, TikTok, Twitter and YouTube).
  • Day-to-day Management of social accounts, and cross-functional partnerships to produce high quality, engaging content combined with punchy copy that scales our following and increases engagement with the Goldbelly brand.
  • Be Creative: Manage social media shoots in collaboration with our creative and video team. You will need to be creative and scrappy, yet maintain content quality standards.
  • Collaborate: Work with our design team to capitalize on brand campaigns/moments to strategically position Goldbelly as an innovative, leading brand in the space.
  • Identify new ways to collaborate and tell engaging stories on social media, leveraging our merchant partners and chefs.
  • Coordinating on-location shoots with our restaurant partners to capture content.
  • Interact with followers and merchants, engage the Goldbelly community and facilitate conversations with customers and merchants on the feed and in DMs.
  • Provide guidance to our Customer Experience team, advise them on best practices for handling customer feedback and questions in comments and DMs.
  • Analyze performance: Provide the cross functional teams with insightful reports on social media performance, along with an action plan that will lead to positive progress.
  • Identify trends: Maintain deep knowledge of ongoing social trends and provide proactive recommendations on how to adapt strategy accordingly.

Who You Are + What You’ve Done

  • 5+ years managing large scale social media accounts that are always on
  • Understanding of social media platforms and their metrics, with the ability to display how data can impact our businesses.
  • Propose original, timely and innovative stories that can start a conversation on social
  • Drive for cultural awareness, a genuine interest in staying on top of the trends and topics that matter in the food & bev industry, and know when (and when not) to capitalize on cultural moments
  • Excellent organizational skills and attention detail
  • Maintain a high standard even under tight deadlines, while maintaining an authentically friendly, positive attitude
  • Clear, responsive communicator, verbally and in writing. You are comfortable communicating effectively with different parties and cross functional partners (customers on social, restaurant partners, influencers, internal teams, etc.)
  • An eye for identifying trends and what’s “cool right now”, especially within pop culture.
  • A “social media expert” with a “no idea is too crazy” approach
  • You live, breathe and think about food…we mean it!


  • Salary Range: $100K - $130K
  • Comprehensive benefits - medical, dental, fertility and vision
  • Company HSA and Dependent Care FSA
  • Flexible paid-time-off
  • Monthly Credits + 25% off Goldbelly
  • Opportunities for upward mobility