Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
13 years of experience in marketing, across disciplines, with content strategy and creation.
5 years of experience in people management.
Experience leading successful integrated marketing campaigns that cross multiple markets and channels.
Experience working with creative, agency and production partners throughout larger campaign creative processes.
Experience managing cross-functional or cross-team projects.

Preferred qualifications:

Ability to manage multiple projects at a time with very high standards for your work.
Ability to navigate high stake initiatives and communication and be comfortable in an ambiguous, high-pressure and changing environment.
Excellent problem-solving and critical thinking skills to distill analysis into impactful, actionable guidance, alongside the ability to manage multiple projects simultaneously with very high work standards.
Excellent communication, presentation, and negotiation skills, effective in rooms of all sizes and seniority levels for settling conflicts.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Global Brand Marketing Team is the strategic center for Google's Pixel, Fitbit, and Nest brands. In this role, you will be responsible for architecting the overarching global brand strategy, developing a cohesive and compelling brand platform, and delivering a Global Creative Toolkit. Our work provides the foundational marketing assets and guidance that empower regional and country teams to execute with impact, ensuring a consistent yet locally resonant brand presence that drives consumer engagement and business growth worldwide.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

Drive growth and uptake of Google’s 1P brands among discerning consumers, building integrated marketing strategies and plans in partnership with cross-functional business unit.
Build a team of marketers who drive effective Above-the-Line (ATL) and Below-the-Line (BTL) strategies and marcomms both globally through foundations and global creative, and in the US through integrated briefs and output.
Develop through the line marketing strategy via consumer insights and competitive analysis and Global go to market roll out.
Brief creative and channel teams on asset and tactical development.
Synthesize campaign and asset learnings and use data and insight to drive strategy optimization.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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