Head of Third-Party Incrementality and Emerging Partnerships, LCS

corporate_fareGoogleplaceNew York, NY, USA; Chicago, IL, USA

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in digital media, sales, marketing, or product roles.
• Experience with Marketing Analytics and Effectiveness Research.
• Experience with stakeholder management.

Preferred qualifications:

• Experience related to Marketing Mix Modeling, Incrementality or experimentation.
• Experience with Management.
• Experience working in agency, partner or customer-facing roles.
• Experience activating measurement solutions across a sales organization.
• Experience influencing executives, managers and sellers.
• Ability to create data-driven presentations and dashboards with excellent written and verbal communication and people management skills.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and our customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As a Head of Third-Party Incrementality and Emerging Partnerships, you will lead the strategic engagement with outcomes-focused measurement companies to incubate, grow, and scale measurement strategies, driving significant growth for marketers.

In this role, you will empower measurement partners with the requisite data and strategic insights to precisely measure and optimize YouTube and Search advertising performance. This involves orchestrating high-impact customer engagements, in collaboration with Google and partner account teams, and advocating media and measurement best practices. Furthermore, you will be instrumental in developing pioneering thought leadership and actionable insights for Google’s most pivotal moments and core product strategies (e.g., Brand Cast, ReThink, GML, etc.). You will use your expertise across media/outcomes measurement ecosystems (Incrementality, Experimentation, and Attention). You will be cultivating influential relationships with executive stakeholders, deftly navigating cross-functional environments, managing complex large-scale initiatives, and articulating compelling, data-driven narratives.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Manage a team that develops and owns measurement and incrementality partner strategy through joint business plans; collaborate with Google teams to ensure strategic alignment with market needs and coordinated execution.
• Serve as the primary point of contact for Google and measurement partner account teams as you incubate, grow and scale media and measurement best practices.
• Synthesize and distill learnings across customer engagements and research to influence Google sales and product strategies.
• Develop and amplify research and thought leadership supporting Google’s biggest moments through scaled sales channels, product forums and industry events/articles.
• Uplevel Google and partner knowledge through high impact workshops, playbooks and perspectives. Represent the market with data-driven feedback to inform product roadmaps, go-to-market strategies, business development priorities and marketing communications.