Brand Marketing Manager, Students and Learning

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience in Brand Marketing, Product Marketing, or a related field with a focus on K-12 audiences (students, educators or educators leaders).
• Experience in planning and executing on thought leadership presence at industry events or company moments focused on learning, education or technology (e.g., AI summits, hackathons, or workshops on emerging technology).

Preferred qualifications:

• Experience or in the education and learning space.
• Experience in end-to-end problem solving, including taking initiatives seamlessly from ideation to execution and working collaboratively across matrixed teams in a global organization including across all of Google.
• Demonstrated passion for AI and its capabilities.
• Comfortable with ambiguity and ability to self-direct projects in an unstructured environment.
• Ability to work in an ambiguous and fluid environment with an entrepreneurial approach.
  

About the job

As a Brand Marketing Manager on the Students and Learning marketing team, you will help amplify the overall Cross-Google Learning narrative. This role involves collaborating with cross-functional partners to drive a cross-company strategy focused on empowering K12 learners and educators to benefit from AI. You will drive engagement with students and teachers through bringing to market AI Literacy resources and innovative AI Learning tools. Through managing cohesive marketing plans centered on key education-related cultural moments, you will drive broad awareness and Trust with these audiences. As a global lead, you will build processes and assets that empower regional teams to scale programming and accompanying narratives in their local markets.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Drive the end-to-end strategy for the activation of Google's Learning thought leadership narrative across key moments and events, including amplification via end-to-end GTM strategies.
• Collaborate with cross-functional partners, including Comms, Policy and Product to design compelling content, develop key points, and strategically secure and brief executive speakers.
• Own internal communication, managing and maintaining alignment on our event strategy with executive stakeholders.
• Manage events and experiences agencies to ensure high-quality content production and flawless delivery of impactful experiences.