Product Marketing Manager, Global Apps Marketing
Product Marketing Manager, Global Apps Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Ability to structure and articulate program value to executive stakeholders.
- Ability to influence across organizational levels and departments.
- Ability to translate research and data insights into strategic marketing value.
- Ability to coordinate multiple complex workstreams.
- Excellent project management, communication and investigative skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you will guide product positioning and growth marketing for the Apps portfolio, owning the life-cycle from strategic conception to global scale. You will define the narrative, mobilize creative partners, and engineer testing frameworks to drive product perception and adoption.
Responsibilities
- Architect the product positioning, narrative, and engaged differentiation for the suite of Apps products.
- Build and scale global multi-channel campaigns, managing creative agencies to develop high-impact assets that promote feature adoption.
- Apply growth marketing principles to design comprehensive testing plans and experiments that drive user acquisition.
- Track campaign performance data to measure success, optimize active programs, and inform future product strategies.
- Serve as a subject matter expert, aligning stakeholders across the organization to achieve portfolio perception and adoption goals.
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