Director of Product Activation Strategy and Operations
Director of Product Activation Strategy and Operations
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 15 years of work experience in strategy, management consulting, go-to-market operations, or product commercialization
- 10 years of experience working in product and sales organizations, translating product strategy into behaviors and outcomes, tooling design, and pitch preparation for sales
- 10 years of experience working in an environment where organizational decisions directly impact a multi-billion dollar cross-functional P&L
- 5 years of experience managing and developing teams
Preferred qualifications:
- Experience building systemic governance frameworks and driving change management for a global organization of over 10,000 sellers
- Ability to set the "north star" design for sales enablement, translating complex product strategy into actionable tools and pitch prep
- Ability to operate in a highly visible environment delivering high-level executive insights and driving GTM strategy
- Proven track record of managing VP+ relationships
- Track record of building and leading high-performing global teams of strategy and operations specialists
About the job
The Go-to-Market Operations (GTM) is a global team that serves as the strategy, operations, and product commercialization partner to Global Business Organization (GBO). The team ensures Google's complex and ever-evolving Ads business delivers strategic growth and operates effectively.
This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and revenue health at scale). This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Responsibilities
- Lead an organization of strategy and operations specialists, fostering a culture of excellence while mentoring the next generation of Google’s strategic leaders.
- Develop and convert a holistic, long-term vision for GBO’s activation engine. Define how we prioritize products and deploy high-impact levers—from advanced sales tools and collateral to global training frameworks.
- Drive a transformation agenda and roadmap to improve GBO activation levers via bundling, automation, and other initiatives.
- Serve as a primary bridge between Product, Sales, gTech, and Marketing. Deliver executive-ready insights to senior GTM leadership, facilitating the critical decisions that land global changes for growth.
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