Product Marketing Manager, Publisher Ads Marketing, Buying Solutions

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, digital advertising or marketing communications.
• 2 years of experience in B2B marketing.
• Experience managing cross-functional or cross-team projects.
• Experience in product positioning, narrative development, and assets/collateral creation.

Preferred qualifications:

• Experience working with product teams and representing needs of the user through insights.
• Experience creating engaging collateral that clearly articulates complex product features and exceptional written communication skills.
• Strong understanding of media buying in the advertising ecosystem and how agencies use programmatic buying tools.
• Strong understanding of the programmatic advertising landscape, including real-time bidding, header bidding, auction mechanics, and data connectivity.
• Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships.
  
• Strong organizational skills, ability to self manage, hit deadlines, prioritize effectively.

About the job

The Publisher Ads Marketing team is dedicated to helping media-owners, publishers, and buyers create sustainable businesses with advertising. We do this by helping our partners get the most out of Google’s ad platforms by educating them about advanced features to buy and sell ads, deliver unique insights to help them make better business decisions, and help them navigate the changing advertising ecosystem. In today’s rapidly changing advertising ecosystem, reaching people effectively has become incredibly complex, time consuming and inefficient for buyers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Be responsible for marketing Google Ad Manager's buying solutions and its value-proposition to our key buyer and bidder customers, a crucial segment for the growth and success of our publisher-business.
• Design and execute marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies, DSPs, and exchanges, working closely with product and partner-management teams to develop product strategy, positioning, and messaging that resonates with these partners.
• Develop aimed messaging and marketing programs, including content like blog-posts, case-studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies, DSPs, and exchanges and their business-models.
• Help inform the development of new product features based on partner feedback and market insights.
• Develop industry-leading narratives and thought-leadership content-focused on programmatic advertising and the evolving exchange-landscape.