Product Marketing Manager, Global YouTube Core and Artist
Marketing & Communications, Product
USD 141k-205k / year + Equity
Product Marketing Manager, Global YouTube Core and Artist
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing or similar fields (e.g., Growth, GTM).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Experience working with a global mindset.
- Demonstrated success working cross-functionally with product management, sales/partnerships, marketing, PR, and creative teams in matrixed organizations, comprehending the needs of each team and gaining their buy-in to influence decisions and generate growth.
- Deep product ownership, identifying and resolving bugs, and real time problem solving during live events.
- Comfortable with ambiguity and developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
- Ability to work on multiple projects in a fluid, results-oriented, dynamic environment.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
At YouTube, we believe the world is a better place when we listen, share, and build community through our stories. We collaborate to give everyone the power to share their story, explore what they love, and engage with one another in the process. Working at the intersection of technology and creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve problems, and have fun — and we do it all as a team.
In Core and Artist Marketing, our goal is to strengthen our product experiences within the YouTube main app to responsibly grow among key audiences. As a Product Marketing Manager, you will be a marketing guide defining YouTube’s opportunity and positioning across different experiences by delivering insights-based strategies, crafting narratives, shaping product, and activating Go-To-Market. You will act as the link across functions and local, regional, and global teams. You will assist our Cultural Moments team, helping bring the world's biggest moments to life on YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Develop comprehensive product marketing strategies and execute integrated Go-To-Market (GTM) plans, from positioning to launch to drive awareness and adoption.
- Drive user research and market analysis to generate insights that shape product roadmaps and inform end-to-end marketing decisions.
- Navigate stakeholder networks across global and regional teams to ensure a consistent brand and user experience.
- Communicate strategic plans, campaign results, and key learnings to cross-functional partners and executive leadership.
- Manage relationships, workflows, and budgets with external creative and research agencies to support key marketing workstreams.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.