The Product Growth team at Grafana Labs is dedicated to building self-service experiences that optimize the entire user journey—from acquisition and activation to retention and monetization. By helping users quickly realize the value of Grafana Cloud, we enhance their overall product experience.

We’re looking for an experienced Growth Onboarding Product Manager to play a pivotal role in shaping this experience. In this role, you’ll work to improve the onboarding process, lowering the barrier for users getting started with Grafana Cloud. Reporting to the Manager of Growth Product Management, you will partner with Engineering, UX, and Growth Marketing to create intuitive onboarding flows that ensure users can easily get started and see immediate value.

The Role

As a Growth Product Manager for Onboarding, you will own the onboarding experience for Grafana Cloud, guiding users from sign-up to meaningful product engagement. This role involves driving onboarding initiatives, running experiments, and ensuring both technical beginners and advanced users quickly realize the value of Grafana Cloud. You’ll set and track key metrics to measure onboarding success.

As a Growth Product Manager focused on onboarding, you will:

Develop and lead the onboarding strategy to help users get setup and understand the value of Grafana Cloud
Design and run A/B tests to identify friction points and improve the onboarding flow
Collaborate with design, engineering, and data teams to ensure seamless execution of experiments and accurate tracking of key onboarding metrics
Set and track KPIs, such as time-to-value, engagement rates, and conversion rates, to measure the success of onboarding initiatives
Continuously analyze user behavior and test results to refine and enhance the onboarding process
Extend the onboarding journey beyond initial setup, driving deeper user engagement and long-term retention
Partner with the Growth Manager to align in-product communications and onboarding emails with the overall strategy
Work cross-functionally to align goals and execute onboarding experiments at scale, ensuring alignment with Growth, UX, and Engineering teams

You’re the right fit if you have…

Experience working in the developer tools ecosystem
Strong proficiency in SQL for analyzing user behavior, tracking key metrics, and optimizing conversion funnels using tools like Grafana, BigQuery, and Fullstory
The ability to translate technical requirements effectively for both engineering and non-technical teams
Familiarity with A/B testing and data-driven decision-making to improve user journeys
Solid product management skills: roadmap creation, executing cross-functional projects, and iterating on experiments
A resourceful, problem-solving mindset and the ability to thrive in ambiguous situations
A self-starter attitude, capable of taking ownership and balancing independent work with seeking support when needed
Strong cross-functional collaboration skills, working with teams like design, engineering, and marketing to scale onboarding initiatives
The ability to turn complex product features into clear, actionable onboarding steps and manage projects end-to-end with minimal oversight
Comfort using GitHub to manage projects, collaborate with engineers, and track progress

A bonus if you have…

Familiarity with A/B testing platforms and growth experimentation processes
Experience driving onboarding or activation initiatives in a B2B SaaS or developer tools environment
Experience in Growth Product Management, focusing on user acquisition, activation, or onboarding
Familiarity with Grafana
Experience with open-source projects or working at an open-source company

In the United States, the Base compensation range for this role is USD 152,960 - USD 183,552 Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable) and other benefits listed here.

*Compensation ranges are country-specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.

Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.

We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.

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