Digital Marketing Specialist
Grasshopper Bank
Marketing & Communications
Remote
Posted on Jan 22, 2025
Grasshopper Bank is a client-first, digital bank built for the business and innovation economy, with an obsession for providing leading-edge technology, solutions-driven products and superior service through a combination of passionate people and digital resources.
We are a highly experienced team who pride ourselves on diversity of thought and perspective. Nationally chartered, our portfolio of products and services range from VC, PE & Portfolio Companies to SBA Lending, as well as direct SMB and Embedded Banking.
Our entrepreneurial drive allows us to support the growth and success of a wide range of clients at every stage of their business through inclusive partnership. We seek out team members who will enable both our organization and our people to grow and thrive through collaboration and acting with integrity and respect.
Our focus on cross-functional teamwork provides a culture where ideas are valued, accountability is encouraged, and successes are celebrated. We welcome all those searching for the opportunity to contribute to banking innovation that influences and supports the emerging digital world of Financial Services.
Our digital first approach enables our teams the flexibility to work remotely. We have offices in NYC and Boston.
- Department
- Digital Banking
- Employment Type
- Full Time
- Location
- Remote
- Workplace type
- Fully remote
- Reporting To
- Danielle Kane
What you'll do:
- Develop, manage, and optimize paid search campaigns to drive site traffic and generate qualified leads. Focus on improving CPA and scaling conversion volume.
- Conduct in-depth research to identify high-performing keywords and negative keywords to maximize ROI.
- Research and analyze opportunities for optimization across multiple platforms, including SEM, Paid Social, Native Advertising, Display, and Programmatic, and implement effective solutions.
- Collaborate with the marketing team and design agency to ensure landing pages are conversion-focused and align with campaign goals.
- Execute and evaluate experiments, such as ad copy variations and bidding strategies, to enhance campaign performance.
- Stay current with SEM trends, industry benchmarks, and competitor activities to identify growth opportunities.
- Assist in managing and allocating budgets across campaigns to maximize performance and ROI.
- Develop compelling, high-performing ad copy that aligns with the brand voice and resonates with target audiences.
- Create, implement, and manage retargeting lists and strategies to boost campaign effectiveness and engagement.
- Build and maintain relationships with internal and external stakeholders to align marketing initiatives with business objectives.
- Generate detailed performance reports with insights and actionable recommendations for future strategies.
What you need:
- 2-4 years of experience in performance marketing or digital marketing roles, preferably in a bank or fintech.
- Strong hands-on experience managing campaigns on platforms like Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager.
- Familiarity with Display, Native Advertising, Programmatic, and retargeting strategies.
- Knowledge of SEM best practices, keyword research tools, and A/B testing methodologies.
- Proficiency in analytics tools such as Google Analytics and Tableau to track and report on performance
- Understanding of performance marketing KPIs, including CPA, CTR, CPC, and ROAS.
- Strong copywriting skills to create impactful ad content that drives engagement and conversions.
- Excellent verbal and written communication skills to collaborate with internal teams and external stakeholders.
- Results-driven with a focus on achieving measurable outcomes.
- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
- Eager to stay up-to-date with industry trends and adapt strategies accordingly.
About Grasshopper Bank
Grasshopper is a client-first digital bank serving small businesses, startups, and investors supporting them across the innovation economy. Our digital solutions cover small business, venture-backed companies, fintech-focused Banking-as-a-Service (BaaS) and commercial API banking platforms, SBA lending, commercial real estate lending, and yacht financing. Privately owned and headquartered in New York City, the bank is a Federal Deposit Insurance Corporation member and is an Equal Housing/Equal Opportunity Lender.
We're always looking for talented, driven, visionary people to join our team. If you don't see the job that fits your skillset, please send your resume to recruiting@grasshopper.bank.
We're always looking for talented, driven, visionary people to join our team. If you don't see the job that fits your skillset, please send your resume to recruiting@grasshopper.bank.
Our Hiring Process
Stage 1:
Applied
Stage 2:
Review