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VP, Brand (Flamingo)



New York, NY, USA
Posted on Wednesday, July 26, 2023

About Harry’s

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

Our vision for the Flamingo brand is to be the largest and most loved Female care brand in the U.S. by 2030. We are looking for a leader to continue to drive its growth, oversee a world class team and make millions of customers happy along the way. The role is full time in New York.

About the Role

As the VP, Flamingo Brand, you will be responsible for the growth and success of the Flamingo brand and the Flamingo brand team in the U.S.

  • You will lead and manage the Flamingo brand team overseeing our brand management, upstream innovation, insights, communications and creative functions and hire and develop world class talent
  • You will be the voice of the customer, consistently refining our customer target and understanding how the brand can best reach and serve him
  • You will set the overall brand positioning, product architecture and innovation roadmap, drive our marketing calendar and own the 4Ps across channels
  • You will be the steward for the brand - ensuring we stay true to our positioning, focused on our core customers and that all teams represent the brand with clear guidelines
  • You will build and launch campaigns that drive awareness, interest and trial for our major product categories and for the brand
  • You will leverage DTC to inform perspectives on the next generation of innovation and will convert early insights into new products and ideas that accelerate future growth
  • You will partner closely with a number of teams to ensure we make exceptional products and bring them to life in an inspired way
  • You will have strong input into brand financial goals and take responsibility for ensuring the brand team and broader organization achieves those goals

You will report to the President of our Personal Care Division and be an important leader across all of Harry’s Inc, collaborating with other leaders, mentoring people across the team and helping to set vision and strategy for the broader enterprise.

Responsibilities & Capabilities

Outstanding Brand Team Leader

  • Recruit world class talent and support them in growing into their full potential
  • Lay out inspiring and clear vision for the brand and team and ensure the team understands how their work ladders to the vision
    • Envision our future and how to get there
    • Enroll the team on how they uniquely and collectively contribute
    • Enable the team through meaningful coaching and training
  • Be decisive, consistent and accountable -- make difficult decisions quickly and consistently, and set clear standards by which you hold yourself and your team accountable.
  • Communicate clearly to the team and to cross-functional stakeholders
  • Make thoughtful, consumer centric and tasteful decisions that push the brand forward and explain the context for those decisions so the team learns with you
  • Thoughtfully prioritize the most important activities and actively deprioritize others, in order to ensure focus
  • Lead with action and “walk the walk” as an unquestionable role model of our values

Effective and Responsible Cross-Functional Leader

  • Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company
  • Drives collaborative business plans with heads of DTC and retail to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals
  • Build a culture of mutual understanding across the brand team and partner teams (DTC, retail, R&D and supply chain) to understand each other's priorities and how they dovetail with each other. Teach the team to thoughtfully escalate when conflicting priorities are unclear.
  • Build trust with cross-functional leaders by being reliable, clear, transparent, open-minded, and flexible (and mandating the same behavior from the team). Be a role model for this behavior.
  • Maintain an Enterprise mindset and always focus on enabling all teams to do what’s best for the enterprise overall
  • Partner closely with the DTC team on growth marketing executions. Define brand guidelines, review and ideate on creative, glean clear insights from what customers respond to and understand what drives performance
  • Mentor others across the organization - beyond your team

Steward of the Flamingo Brand

  • Own and evolve brand positioning, guidelines and core customer targets and ensure actions ladder to the positioning, build on each other and reinforce brand equity
  • Build future product architecture and product innovation plans for the brand that align to the positioning and positively impact the lives of our customers. Drive clarity across the organization on what categories we invest in and laddering those investments to clear KPIs and financial goals
  • Be the voice of the customer, develop plans to improve customer experience and satisfaction across the business and ensure customer-centric approach to decision-making across all areas of the business
  • Oversee the development of major creative campaigns for our core products and brand. Drive decision on campaign goals, support the team in writing inspiring briefs, allocate budget to drive those ideas forward, engage with agencies and internal teams to ensure we achieve desired outcomes.
  • Think innovatively. Challenge convention and continue to drive the Harry's brand to push boundaries and delight customers in new ways.
  • Bring strong taste and design sensibility to the brand pushing the team to stay true to brand principles around clean design and pushing the brand to continue to elevate it’s aesthetic in an approachable way

Commercial Leader

  • Develop and own a clear and strategic omni-channel commercial roadmap, including:
    • Clear KPIs for the brand
    • Stakeholder alignment across DTC, Retail, R&D/Design
    • Detailed plan of execution, including team, resourcing, cross-functional dependencies, timelines and costs
  • Develop detailed marketing plans that will efficiently lift revenue, profitability, and brand love
  • Balance short-term financial goals with medium and longer-term brand needs and growth plans
  • Own results and drive accountability for yourself and every level of the team

This Describes You

  • Exceptional leader in high growth fluid environments: You’ve proven that you can lead talented, dynamic teams in high growth environments with limited structure. You can attract world class talent, coach them to achieve their potential, drive high degrees of collaboration against a compelling and shared vision and ensure they are focused on the most important parts of the business. You are highly agile, can operate in an environment where plans can shift dynamically and can drive to order and thoughtful prioritization in situations with imperfect information. Able to adapt leadership style to different people and situations, with a thoughtfulness on coaching and mentoring to help talent grow.

  • Highly empathetic: Deeply understand your team, your customers, your cross-functional partners and your stakeholders. You put yourself in their shoes, you appreciate them, you want to learn about them and what motivates them and take action to improve their experiences and get the best out of them. You drive team engagement and engender tremendous loyalty.

  • Intuitive marketer: You intuitively get customers and what makes them tick and can build inspiring brands and develop creative ideas to improve on customers experiences and motivate customers to take desired actions. You appreciate that brands are built through hundreds of decisions and thousands of details that impact customer experience and you hold brands to the highest standards, ensuring that they clearly deliver on their promise to their target customers.

  • Customer obsessed: You deeply care about your end customers and will do anything you can to make them happier. You are focused on removing friction from their experiences. You know them intuitively and go beyond just giving them what they want in order to truly delight them.

  • Great design sensibility: You appreciate great design. You bring good taste into your work. You motivate and inspire the team with interesting examples of beautiful design in the world. You’ve proven you can push brands and differentiate them by inspiring great design.

  • Clear communicator: You can synthesize the most complex problems into clear ideas and tailor messages and communicate clearly to diverse audiences. You also go out of your way to explain things to people so they understand your thinking and can learn from it.

  • Omni-channel thinker: You intuitively understand how direct-to-consumer and retail channels work and you can learn quickly to fill in any gaps. You embrace change and can continuously learn and evolve your brand to innovate and stay at the forefront.

  • Results oriented: Set clear, and ambitious goals, and hold yourself and your team to the highest standard to achieve those goals. Able to distill complex facts into clear strategy and recommendations. Proven track record of building a high growth omni-channel commercial roadmap and managing the P&L.

  • Take your work seriously, but not yourself too seriously

Benefits and perks

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Harry’s
  • Unlimited PTO and flexible working hours
  • Wellness and L&D stipends
  • One month sabbatical after 5 years
  • 16 weeks parental leave
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $250,000-$325,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.