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Senior Brand Manager- Shave



Marketing & Communications
New York, NY, USA
Posted on Tuesday, April 30, 2024

About Harry’s

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Opportunity and Your Role

We are seeking a thoughtful and dynamic Senior Brand Manager with a passion for building brands, commercializing innovative products and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.

As the Senior Brand Manager for Harry’s iconic Shave business, you will have an unparalleled opportunity to drive impact leading the single largest category within both the Harry’s brand and Harry’s Inc. As the owner of this top-priority category you will be responsible for:

  • Partnering with the Brand Director to define and execute a long-term brand strategy to position Harry’s as the leader in the shave category, driving brand awareness and customer loyalty
  • Developing and implementing innovative 360 Go-to-Market strategies that align with the brand’s vision and key business objectives, with a strong emphasis on market differentiation and positioning
  • Leading the commercialization and in-market launch of our upcoming innovation
  • Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies, identifying opportunities for significant brand growth and increased market penetration
  • Overseeing the future innovation roadmap from concept to execution, fostering cross-functional collaboration, creativity and operational efficiency
  • Determining the pricing, promotional and positioning strategies for both existing businesses and strategic innovation
  • Owning the marketing calendar including defining key messaging and tentpole moments and partnering with the Integrated Communications team to drive execution across channels
  • Serving as the brand steward for your category ensuring consistent brand messaging and visualization across all retail and digital platforms
  • Owning the budget for your category and ensuring resources are strategically allocated to maximize ROI and support priority projects
  • Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies that will scale the business

This should describe you

  • Bachelor’s degree required; MBA a plus
  • You have 6+ years of experience in brand management preferably within Consumer Goods
  • You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
  • Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
  • Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
  • Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
  • Strong analytical skills and experience with consumer insights, market research, and trend analysis
  • Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
  • Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
  • Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership.
  • Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business

Here's who you'll work with

  • Reporting into Director of Brand Management
  • You will work with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more.

About the team

The Harry’s Brand team is dedicated to building a men’s grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we’re building resonates powerfully with our target.

We are a highly strategic function and think through the implications of marketing activity across channels and surfaces with our consumer and brand goals in mind. We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, Shopper Marketing, and many more.

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men’s grooming market is a big job, and we are looking for someone who is up for the challenge.

Benefits and perks

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Harry’s
  • Flexible time off and working hours
  • Wellness and L&D stipends
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$147,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.