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Senior eCommerce Marketing & Content Manager, Amazon & Omnichannel



Marketing & Communications
New York, NY, USA
Posted on Friday, June 7, 2024

About Harry’s

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We are looking for a highly motivated individual with 4+ years of Amazon Advertising management experience and preferably also 2+ years of Walmart Connect or Criteo Ad management experience. This role will also have digital shelf responsibilities to ensure both owned content and paid media work in sync to fuel brand growth.

The ideal candidate has prior experience launching, optimizing, and measuring retail media campaigns for brands (CPG industry experience desired but not mandatory). Also, this individual must also demonstrate a strong ability to create an eCommerce media strategy based on channel type, embrace both setting strategy as well as executing said strategy, and be flexible to pivot based on business needs.

This person is highly organized and an analytically critical thinker and proactive sharer of information with a deep desire to understand the shopper-insight drivers behind the business performance. They make decisions that are based on data and customer experiences and have significant experience operating in a test-and-learn environment and constantly push themselves to learn and improve always.

About The Team

This role reports into the Digital Team where the DTC team and Amazon team also resides, creating both a learning and work collaboration experience between DTC and Amazon colleagues; a unique model compared to other companies. The Digital team is responsible for the P&L for DTC and Amazon for both Harry’s and Flamingo Brands, where this role will have a direct impact on driving sales on Amazon. This role will also work closely with Walmart and Target retail teams in driving retail.com marketing and content initiatives as well.

Our mission is to build delightfully personalized experiences in grooming that leverage the direct relationships we have with our customers to make their lives easier.

We are a nimble team with a challenger mind-set, endless passion for learning and testing, and uncompromising focus on providing the best brand experience on Amazon. We are a highly collaborative team that partners cross-functionally to deliver high performing results, to deliver customer and channel insights back to Harry’s organization, and to discover opportunities that set up future success for the eCommerce channel and Harry’s as a company.

Key responsibilities

Performance Marketing:

  • Lead overall online retail media and digital shelf strategy for Harry's and Flamingo on Amazon, Walmart.com, and Target.com
  • Support the Amazon and Retail Leads of Walmart and Target in creating long term strategy for Ecommerce Performance Marketing for their respective accounts.
  • Independently manage the Amazon, Walmart.com, and Target.com retail media budget and define performance media activities across on platform and off platform tactics with the strategic purpose of incremental sales and efficient return.
  • Manage external agencies in terms of campaign delivery, strategy briefing, measurement KPI goal setting. Manager needs to distill Brand Strategies to Retail and Content strategies
  • Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance. This includes but isn’t limited to tracking ROAS, CPCs, CVR & CTR.
  • Subject Matter Expert between Amazon Lead, Retail Leads for performance marketing reporting and insights.
    • Develop insightful performance reports, analysis and insights
    • Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
    • Partner with agency and Harry’s analytic teams to create advanced reporting & use cases leveraging Amazon Marketing Cloud or similar data clean room platforms
  • Partner with Growth Marketing Team and Brand Teams on creating integrated marketing plans with the ability to collaborate on driving offline support synced with retail media to maximize ROI.
  • Closely collaborate with our in house creative team to create, test, and refine creative assets for paid marketing campaigns

Digital Shelf:

  • Drive the Harry’s and Flamingo brand eCommerce content strategy across all categories with the partnership of the Brand and Creative team.
  • Manage the Agency to fully develop a Digital Shelf Plan: SEO Product Title and copy, ATF and BTF content (Premium A+ and Enriched Content), and Amazon Brand Stores
  • Collaborate with Agency and Creative Team to be A/B Test creative assets to maximize conversion
  • Recommend new content to drive further brand advocacy, product education and customer engagement based on beauty industry and e-comm trends while keeping up to date with the competitive landscape

(This role will be heavily internal and external cross functional focused which requires strong EQ, project management, and strong analytical insight communication)

This describes you:

  • 4+ years of experience managing and executing Amazon Ad campaigns (AMS, DSP, etc).
  • Preferred 2+ years experience managing Walmart Connect Advertising and/or Criteo Ads.
  • Familiar knowledge of Digital Shelf Best Practices for Amazon and Retail.com
  • Experience working in tight collaboration with multiple people and departments across our organization
  • Comfortable with data and performing campaign/cohort analysis
  • Experience leading cross-functional projects with successful outcomes
  • Proven track record of success working autonomously in a fast-paced environment while maintaining a high-level of communication
  • Highly organized with exceptional project management skills
  • Strong writing skills and outstanding attention to detail
  • You are a learner - always seeking to improve yourself, your team, and the world around you
  • You thrive on direct, honest, and supportive communication
  • You are always thinking about how to help the teammates around you excel
  • To you, there’s nothing more exciting than a new challenge
  • Sense of humor -- we take our work seriously and ourselves un-seriously

Bonus points if you have:

  • Experience in eCommerce SaaS platform tools like Helium10, Skai and Profitero.
  • Experience in Amazon Vendor Central
  • Understanding of IRI/Circana Syndicated Data

Here's Who You'll Work With:

  • Working in the Digital Commerce team, in the North America Harrys & Flamingo org
  • Working cross-functionally with Retail Team, Supply Chain/Operations, Finance, DTC, Growth Marketing, and Brand Management

Benefits and perks

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Harry’s
  • Flexible time off and working hours
  • Wellness and L&D stipends
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $142,400-$178,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.