Our high-growth company is seeking an energetic customer field marketer with a real “can-do” attitude and exceptional attention to detail, to execute programs with our account management and sales development team to drive demand and accelerate existing opportunities, as well as renewals, in our installed base. In this role you will also help expand the global account-based marketing practice to strategically scale and accelerate the program for growth within our customer base to meet our hyper-growth objectives of the business. The Field Marketing Manager will drive pipeline and engagement within strategic customer accounts through the development and execution of field marketing and account-based marketing programs.

Us:

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www.apptio.com.

We, at Apptio, an IBM Company, are an ambitious and high-energy marketing organization building global awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day:

Growth Mindset
Dealing with ambiguity and change
Take ownership and has accountability
Customer-focused
Foster an inclusive environment

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities

Customer Marketing:

• Achieve account and segment pipeline and engagement goals through 1:many account-based marketing programs, guided by ABM team

• Create and execute integrated ABM programs via digital marketing, email, prospecting, direct mail, events

• Continually monitor and improve performance metrics to ensure optimal program performance and ROI

• Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear alignment and understanding of approach and results

Field marketing

• Actively support quality pipeline development in the Americas customer base

• Execute marketing programs, events and campaigns, include User Group Support

• Align with global customer marketing to create and deliver a regional customer event and campaign programs that drive regional pipeline, awareness and customer upsell objectives. This will include management of third-party events, Apptio-owned physical and virtual events, partner engagement in these, and the delivery of global campaigns and direct mail in region.

• Communicate and brief the Account Management team regarding all new and planned marketing activities and assets – support sales prospecting

• Working hand-in-hand with Account managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of customer account engagement

• Events: onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, F&B etc, and assist in all event logistics

• Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)

• Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting

Required Technical and Professional Expertise

• 5+ years experience in B2B Marketing

• 2+ years experience in customer, field or account based marketing

• Extensive B2B marketing writing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets

• Experience with Salesforce, Marketo and predictive analytics tools

Preferred Technical and Professional Expertise

• Self-starter with a “can-do” attitude

• Ability to evaluate and navigate complex problems with multiple, evolving variables

• Communication and influence – must be an energetic and passionate with ability to lead cross-functional teams to achieve ABM goals

• Results–oriented with a passion for performance measurement and analytics

• Ability to manage through multiple projects simultaneously with tight deadlines