Introduction
As an AI Advocate Lead within the ibm.com team, you’ll harness your skills to engage in the development of explainers and tutorials, which will focus on common AI use cases that can be solved for via IBM’s watsonx platform.

Your role is to lead and build authoritative content focused on topics related to the Data and AI space to encourage and drive adoption in this space. You should leverage internal product enablement, market and academic research, books, top articles and videos on search engines to inform your content. This in-depth research will allow you to identify content patterns and cross reference information across sources, enabling you to craft authoritative technical content on search engines. Your content should drive organic traffic outcomes to the IBM website as well as progress (i.e. convert) users further down the marketing funnel.

Your Role and Responsibilities

• As an AI Advocate within the ibm.com team, you’ll harness your skills to engage in the development of explainers and tutorials, which will focus on common AI use cases that can be solved for via IBM’s watsonx platform.
• Your role is to build authoritative content focused on topics related to the Data and AI space to encourage and drive adoption in this space. You should leverage internal product enablement, market and academic research, books, top articles and videos on search engines to inform your content. This in-depth research will allow you to identify content patterns and cross reference information across sources, enabling you to craft authoritative technical content on search engines. Your content should drive organic traffic outcomes to the IBM website as well as progress (i.e. convert) users further down the marketing funnel. You will establish partnerships with our technical sales teams to understand the different use cases that are emerging within POCs.
• Design, develop, and publish IBM technical content (e.g. embedded in the UI, product tours, messages, product & API documentation, multimedia) that is easy to use, easy to understand, and easy to find.
• You should be able to consume and understand information on complex technology topics from trusted sources to author informational articles and tutorials in a clear and concise manner. Your articles should avoid buzzwords and business jargon.
• Evaluate content requests and work with stakeholders, such as Product Owners, En-gingering, Marketing, and Design, to understand the business problem, goals, and out-come. Simplify technically complex concepts and details from multiple sources into consumable content that drives user actions.
• Stay up to date with the latest trends and advancements in AI, foundation models, and large language models. Evaluate emerging technologies, tools, and frameworks to assess their potential impact within our day-to-day work as a team.
• Partner with product marketing to weave in IBM’s point of view on a specific technology topic.
• Navigate IBM products, like watsonx, to document common industry-related tasks (e.g. using a Jupyter notebook in watsonx.ai to build machine learning models).
• Collaborate with SEO strategists and user researchers to understand the content needs of our core audiences.
• You enjoy public speaking at meetups, conferences, and internal events. Experience implementing A/B testing at scale, tracking and diagnosing funnel metrics with a proven record of generating growth through analytics bachelor’s degree Master’s Degree IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

Required Technical and Professional Expertise

• 12-16 years of relevant experience.
• You can transform dense technical topics into engaging, informative and interesting educational materials. Define and apply consistent voice and tone throughout a content journey
• You enjoy self-driven learning on new technologies
• You have programming experience, particularly in Python, and are familiar with AI frameworks such as TensorFlow, Pytorch, or Hugging Face. Modelling and formatting content into viable, feasible, and desirable solutions
• You have publicly available open-source contributions and/or technical writing samples that demonstrate high audience reach (e.g. articles that rank on page 1 of SERPs, published articles, etc.)
• You have experience with Developer communications, like engineering blogs and writing newsletters
• Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude.AI advocates, specializing within the NLP space. You’ll be responsible for developing and mentoring the team to develop their best work to contribute and amplify IBM’s credibility within engineering/AI communities.

Preferred Technical and Professional Expertise

• You enjoy public speaking at meetups, conferences, and internal events. Strong verbal and written communications skills, business acumen and the ability to synthesize “”the story”” for executive-level audiences in order to facilitate efficient decision making among stakeholders and influence the team on the right next step
• Experience implementing A/B testing at scale, tracking and diagnosing funnel metrics with a proven record of generating growth through analytics.
• AI –
• Hybrid cloud
• Automation
• Z Systems – Infra