A career in IBM Software means you’ll be part of a team that transforms our customer’s challenges into industry-leading solutions.
We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.
IBM’s product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.
You will work closely with product teams, engineers, and business stakeholders to drive data-driven innovation. This role requires strong coordination skills to align teams, manage internal executive meetings, and develop strategic market influence programs. You will play a pivotal role in analyst relations, competitive positioning, and thought leadership to shape the company’s go-to-market strategy.
Responsibilities
Analyst Strategy & Execution
- Develop and execute a comprehensive analyst relations strategy to enhance market positioning.
- Build and manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC).
- Ensure accurate representation of the company’s vision, product strategy, and market positioning in analyst reports.
Gartner GM Seat Management
- Lead engagement strategies with Gartner and other industry influencers.
- Align internal teams to maximize the impact of Gartner Magic Quadrant and other key industry benchmarks.
- Prepare executive leaders for analyst interactions and deliver key positioning insights.
Thought Leadership Content
- Drive the creation of compelling thought leadership materials, including whitepapers, blog posts, and presentations.
- Collaborate with internal teams to position the company as an industry innovator.
- Support keynote presentations, executive panels, and public speaking engagements.
Competitive Analysis and Strategy
- Conduct deep market research to identify trends, risks, and opportunities.
- Develop competitive positioning strategies to differentiate the company in the market.
- Provide strategic recommendations to executives on market shifts and emerging competitors.
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- Proven experience in market strategy, analyst relations, or competitive intelligence.
- Strong ability to synthesize complex market insights into actionable recommendations.
- Demonstrated communication and relationship-building skills with internal stakeholders and external analysts.
- Ability to manage multiple high-impact projects with executive visibility.
- Experience working with top-tier analyst firms (Gartner, Forrester, IDC).
- Prior experience in a leadership role within market strategy or analyst relations.
- Strong understanding of enterprise technology markets.