A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.

This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

About the team:

HashiCorp, now part of IBM is looking for its next Marketing Director for Global Events and Corporate Programs. The company has grown rapidly to be the leading global provider of multi/hybrid-cloud solutions for infrastructure and security devops automation and these solutions now sit at the heart of the cloud strategy for many of the world’s largest companies. This position will play a central role in defining the strategy and execution for the programs at the heart of how we most efficiently continue to create and accelerate new sales opportunities.

What you’ll do:

In this position you will be directly responsible for multiple teams at the forefront on the HashiCorp global revenue marketing strategy.

Events: HashiCorp is an active sponsor of many events around the world, including the highest level of AWS re:Invent sponsorship for the past two years. This role will have direct responsibility for managing the team leading the execution of these events.

Cloud Service Provider (CSP) Marketing: Connected to many of these events is a broader co-marketing / co-selling strategy with primary CSPs. This position will also have responsibility for defining and executing this strategy so as to remain tightly aligned with those organization’s GTM motion.

Account Based Marketing (ABM): HashiCorp conducts 1:1 ABM tactics for our highest potential accounts. This position will also be managing the team responsible for ABM and should have a strong point of view on best practices and how to assess performance of these tactics.

Executive Marketing: HashiCorp senior executives spend much of their time directly with customers and this role will also be responsible for determining how to maximize the value of these engagements to support the GTM engine for the company.

This role will report directly to the VP of Revenue Marketing and will be a member of the extended marketing leadership team.

Required education

High School Diploma/GED

Preferred education

Master's Degree

Required technical and professional expertise

A strong understanding of the levers for generating demand in a B2B SaaS company

A history of identifying growth opportunities and driving them into reality

A passion for understanding and collecting the right data and letting it guide your decision making

A curiosity to truly understand the technical value proposition of our solutions

The ability to form strong cross-organizational bonds not just with the broader marketing organization, but also with sales and product teams

Experience executing large global events

Preferred technical and professional experience

Experience driving ABM programs

Understanding of how best to partner with global CSPs

8+ years of relevant marketing experience with at least 4 years as a manager

A high degree of enthusiasm and a hands-on approach

Experience in the DevOps space, particularly in marketing directly to the financial decision makers for these solutions

Experience managing multi-layered teams

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This job is no longer accepting applications

See open jobs at IBM.See open jobs similar to "Director, Field Marketing" Tech:NYC.

See more open positions at IBM

Privacy policy Cookie policy