At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.

As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a product marketing champion to join our Software Product team. As a Product Marketer for IBM Maximo Application Suite, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for the products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead product-level marketing efforts to support pipeline generation and new client acquisition for the product. You will collaborate with teams across geographies, including Marketing, Product Management, Sales, and Business Partners.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and users, measured by demand client interests, sales pipeline, revenue, win rate, market segment share and analyst ranking.

Your primary responsibilities include:

Understand the products and lead team to deliver the actions to meet the business objectives. Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan.
Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio.
Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design.
Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process.
Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.

Required education

Bachelor's Degree

Required technical and professional expertise

5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement.
Proven leader with strategic thinking and hands-on management style.
Excellent judgment based on data, business/marketing acumen and expert resources.
Team player who thrives on breakthrough thinking and creativity.
Exceptional collaboration, cultural sensitivity, and matrix management skills.

Preferred technical and professional experience

Success in fast growth technology industry and SaaS products serving a multinational customer base.
Strong understanding of product-led growth and sales-led growth go-to-market strategies.
Content, Demand, and/or Field Marketing experience.
Product Management, technical and/or technical sales skills.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

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