hero

The #1 Source for
In-Person NYC Tech Jobs

Build your future in the capital of everything.
Obviously New York.
companies
Jobs
Search 
jobs
Explore 
companies
Join talent network
Talent
My job alerts

Manager, Event Marketing

IBM

IBM

Administration, Marketing & Communications
New York, NY, USA
Posted on May 29, 2025
Apply now
Introduction

Are you a seasoned event leader with a passion for driving innovative, outcome-focused marketing initiatives? Do you thrive in dynamic environments where you can lead teams, guide senior leaders, and deliver exceptional event experiences that align with business objectives? If so, we are looking for a Manager, Americas Marketing Events to lead a team and help us shape the future of event marketing.

Your role and responsibilities

As the Manager, Americas Marketing Events, you will focus on:

  1. Event Planning and Execution:
    • Lead a team of event strategists who own and optimize events to meet business objectives based on stakeholder feedback
    • Partner with key stakeholders, including top account marketing and field marketing teams, to define event objectives and target audiences
    • Design client experiences within the client journey, including messaging and curriculum scope and sequence
    • Ensure sales alignment and seamless event execution in collaboration with field marketing
    • Manage post-event outcomes and performance metrics with relevant stakeholder
    • Oversee end-to-end event processes and tools, ensuring compliance with legal, finance, and data privacy requirements
  2. Strategic Event Leadership:
    • Operate at a strategic level, focusing on business outcomes, ROI, and long-term audience engagement.
    • Set strategic event visions and lead event strategists to maximize ROI and meet goals.
    • Drive innovation in event planning, ensuring alignment with organizational priorities and audience engagement strategies.
  3. Compliance and Optimization:
    • Ensure 100% compliance with audit, legal, and technology requirements.
    • Streamline processes and drive efficiency across event planning tools and technologies.
    • Develop financial strategies for event planning and advocate for a culture of optimization.
  1. Audience Engagement:
    • Lead the organization's overall approach to event audience engagement, advocating for innovation and measurable outcomes.
    • Cultivate key relationships, strategic partnerships, and sponsorships to enhance brand building and customer satisfaction.

Skills and Competencies

  • Event Marketing Expertise: Deep understanding of IBM Event Marketing processes, strategy, and tools. Ability to support senior strategists and manage event elements independently.
  • Leadership & Networking: Proven ability to lead teams, guide management, and foster alignment for broader business outcomes.
  • Communication & Problem-Solving: Recognized as a thought leader with strong communication skills and innovative problem-solving abilities.
  • Project Management: Expert project planner with the ability to prioritize and execute stretch assignments across teams.
  • Financial Acumen: Skilled in defining event budget strategies, analyzing financial data, and making data-driven decisions.
  • Organizational Skills: Exceptional ability to organize and build strategic event plans focusing on business objectives.

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise

  • 10+ years of experience in event planning and execution.
  • Experience managing a team
  • Proficiency in leading event tools like RainFocus.
  • Demonstrated experience managing multi-million-dollar event budgets.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Apply now
See more open positions at IBM
Privacy policyCookie policy