Inkubate is a technology company that offers a range of powerful analytic tools related to "fingerprinting" and comparing the writing style of authors. Our principal technology, branded ScoreIt!, was used to “out” J.K. Rowling as the ghost author Robert Galbraith. After her repeated denials and faced with the technology’s analysis of her writing style, Rowling admitted that she was in fact the author of “A Cuckoo’s Calling.” The very same technology that matched Galbraith to Rowling is helping independent and aspiring writers discover who they write like so that they can pitch their books to the readers of their matching authors. ScoreIt! allows writers to zero in on the keywords and phrases that engage and attract their matched authors’ audiences. Writers who enhance their marketing efforts with these keywords and phrases have reported up to double-digit increases in the number of ad impressions and click-throughs associated with their digital marketing efforts. With ScoreIt!, writers now have a technological "assistant" to help them find their matching authors and titles. Indie writer S.E. (Susan) Smith used to hire book readers to find authors who craft content similar to her own. Smith’s strategy has long been to then pitch her work to the consumers of these matched authors, but Smith concedes that this approach has required enormous reserves of time, energy and money. Now Smith only needs to upload her latest title to the ScoreIt! platform to instantly receive her writing style matches and quickly connect to the data that guides her in connecting with the readers of authors matched by science. To learn more about ScoreIt!, our recently launched tool for writers, and MarkIt!, our soon-to-be-released tool for agents and publishers, please contact me at stacy@inkubate.com. DiscoverIt! is being developed for the book retail market.
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