About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.

Brands under the COOL company include ADventori, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Balihoo, a complete advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands to reach and measure audiences; Insticator, a premier SSP and engagement platform for publishers; and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue.

Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:

• Creative - we look to find solutions that others can’t and new ways of doing things that are smarter, faster, better and more efficient.
  
• Open-minded - we’re always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.
• Optimistic - The glass is always half full :) as a growing tech startup we’re always faced with new challenges, we overcome them because we see them as opportunities.
• Leaders - We look for drivers, people who like to set the pace of the organization, who don’t simply go with the flow, you’re setting a fast impact pace and holding others to it. We look for speed, impact, and setting the industry benchmark.

We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.

That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:

• Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
• 100% Viewability: the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
• Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.
  
  

About the Role

The Vice President, US Advertiser Business will lead our Media & Attribution, Dynamic Creative Optimization and Franchise/Multi-Location solutions in the US, providing technology driven service solutions to end clients and agencies across all digital channels including programmatic, paid social, paid search. This person will be responsible for driving innovation, performance, and operational excellence across all digital channels. This executive will own the strategy, execution, and growth of our US Advertiser offering, ensuring best-in-class client results, seamless collaboration across teams, and scalable business operations.

The ideal candidate brings deep expertise in programmatic, paid social, paid search (Google Ads), dynamic creative optimization (DCO) and media attribution, a proven track record of scaling managed-service operations, and the ability to inspire and lead high-performing teams.

Key Responsibilities

Leadership & Strategy

• Define and execute the company’s vision for our Media & Attribution, DCO and Franchise/Multi-Location solutions
• Drive innovation in media planning, activation, optimization, and measurement to ensure market-leading capabilities.
• Partner with executive leadership on company growth strategies, revenue targets, and go-to-market planning.

Client Growth & Success

• Oversee client campaign strategy across programmatic, paid social, and paid search, ensuring KPIs and business outcomes are consistently achieved.
• Partner with Product & Engineering teams on development and adoption of our proprietary Performance & Attribution to measure ROI and inform investment decisions.
• Serve as a visible, trusted senior resource for key client accounts; providing thought leadership, strategy and consultative support.
• Develop case studies, POVs, and market insights to strengthen client relationships and attract new business.

Operations & Performance

• Build and manage scalable workflows, processes, and tools for campaign management, reporting, and attribution across all channels.
• Establish standards for measurement, testing, attribution, and optimization in programmatic, paid social, and paid search/Google Ads.
• Partner with product/tech teams to evaluate and implement ad tech, search tools, attribution solutions, data, and analytics platforms.

Team Development

• Lead, mentor, and grow a cross-functional team of media strategists, traders, analysts, and account leads across programmatic, social, search, and analytics.
• Foster a culture of accountability, collaboration, and continuous learning.
• Ensure training and professional development programs are in place to keep teams on the cutting edge of programmatic, paid social, paid search, and attribution practices.

Qualifications

• 12+ years of experience in digital media, with at least 5 years in senior leadership roles.
• Deep expertise in programmatic advertising, paid social, paid search (Google Ads)
• Experience with media attribution & DCO preferred
• Experience driving success for franchise or multi-location clients is a strong plus
• Strong understanding of ad tech (DSPs, SSPs, DMPs, CDPs, attribution and measurement tools, search management platforms).
• Successful track record in senior client-facing service and strategy roles
• Proven track record of scaling managed-service teams and delivering strong client outcomes.
• Strong analytical skills, with the ability to translate data and attribution insights into actionable strategies.
• Excellent leadership, communication, and executive presence skills.
• Experience with P&L ownership and financial planning preferred
  
  

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Must have a player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skilled at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture

Benefits

• Health, Dental and Vision Insurance
• Annual Performance Bonus
• Paid Time Off
• Company Holidays
• Flexible work schedule
• 401k