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Vice President - Chase Branded Cards Go to Market Lead

J.P. Morgan

J.P. Morgan

New York, NY, USA
USD 133k-190k / year + Equity
Posted on Jul 19, 2025

Vice President - Chase Branded Cards Go to Market Lead

New York, NY, United States

Job Information

  • Job Identification 210648139
  • Job Category Marketing Strategy
  • Business Unit Consumer & Community Banking
  • Posting Date 07/18/2025, 02:39 PM
  • Locations 450 W 33rd St, New York, NY, 10001, US
  • Job Schedule Full time
  • Base Pay/Salary New York,NY $133,000.00-$190,000.00

Job Description

Join a dynamic team at the forefront of innovation in the financial services industry. As a Vice President in the Go to Market team, you will play a pivotal role in shaping the future of Chase Branded Cards, delivering market-leading value to millions of consumers and small businesses.

Job Summary

As a Vice President - Chase Branded Cards Go to Market Lead within the Go to Market team, you will be responsible for the development and execution of strategic initiatives on the Chase Branded Card roadmap, including product refreshes and launches across the Slate, Freedom, Sapphire, and Ink product lines. You will work closely with portfolio leads to create an integrated go-to-market plan for new product launches, develop high-impact strategies, manage key go-to-market workstreams, and spearhead executive updates and governance forums. You will collaborate across functional teams to ensure the successful execution of the Chase Branded Cards plan.

Job Responsibilities

  • Collaborate with Card General Managers to develop and launch high-impact strategic initiatives, including new product launches and refreshes.
  • Lead high-impact strategic initiatives in a complex, matrixed environment, managing cross-functional teams to develop best-in-class customer solutions and bring products to market.
  • From ideation to launch, collaborate with product leads providing insights and strategic recommendations to optimize for strong customer value and financial outcomes.
  • Develop and own comprehensive go-to-market plans to amplify impact across customer-facing channels, e.g., acquisition, branch, and servicing.
  • Establish and lead the overarching program governance, ensuring readiness and alignment across all stakeholders. Own executive updates and forums with senior leaders across Branded Card, Connected Commerce, and functional partners.
  • Build strong relationships across the Branded Card teams, business partners, and cross-functional teams (e.g., Marketing, Connected Commerce, Risk, Legal, Compliance).
  • Identify and address key milestones, strategic issues, and interdependencies, driving them to resolution across all stakeholders. Create a risk management plan to anticipate and mitigate potential challenges.
  • Become an expert in new product launches, supporting the development of an evergreen framework, including standardized product launch and go-to-market processes and tools to streamline efforts and improve efficiency.
  • Support junior team members, contributing to their development and growth.

Required Qualifications, Capabilities, and Skills

  • Proven ability to develop high-impact strategies, lead complex initiatives, and deliver results in a complex, matrixed environment without direct control of resources. Not afraid to roll up sleeves and get into the details to get the job done.
  • Proactive, flexible, comfortable working in a fast-paced environment, and adept at navigating ambiguity and unstructured challenges.
  • Challenges status quo, identifies gaps/opportunities, creates structure and clarity out of ambiguity and complexity.
  • Strong orientation towards understanding customer needs and delivering solutions that exceed expectations for both external and internal customers.
  • Strong analytical and solution-oriented skills, with the ability to structure problems, frame decisions, and drive resolutions.
  • Experience in developing and bringing products to market.
  • Strong leadership skills with a growth mindset and collaborative approach. Proven track record of motivating team and partners towards accomplishing a common goal.
  • Excellent stakeholder engagement and communication skills. Ability to influence across leadership levels, teams, functions, and situations.

Preferred Qualifications, Capabilities, and Skills

  • Experience in go-to-market strategy, product development, product leadership, strategy consulting, corporate development, or similar roles.
  • MBA or equivalent.

To be eligible for this position, you must be authorized to work in the United States. We do not offer any type of employment-based immigration sponsorship for this position. Likewise, JPMorgan Chase & Co., will not provide any assistance or sign any documentation in support of any other form of immigration sponsorship or benefit including optional practical training (OPT) or curricular practical training (CPT).

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.