Private Bank Marketing Acquisitions Manager, Vice President
J.P. Morgan
Join J.P. Morgan Private Bank’s Marketing team and shape the acquisition strategy for our Latin America and Global Families Group businesses. This role offers the opportunity to accelerate new client growth and strengthen our brand presence through creative, data-driven marketing initiatives and cross-functional collaboration.
As an Acquisitions Marketing Manager within the Private Bank, you will be responsible for expanding and optimizing our acquisitions efforts in paid media (search, display, social), as well as sponsorships, partnerships, and other direct-to-prospect campaigns. You will play a critical part in leading full funnel growth and broadening the Private Bank’s reach to new audiences in Latin America and beyond. You will collaborate closely with product marketing, brand, SEO, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate J.P. Morgan Private Bank’s brand.
Job Responsibilities:
- Develop and execute acquisition marketing strategies and campaigns that align with business objectives across paid search, programmatic, and social media.
- Lead the day-to-day multi-channel (social display, programmatic, paid search, etc.) and digital paid media campaigns. Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
- Build and maintain a roadmap for testing and optimizing channel performance and lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth. Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers.
- Partner with Business Intelligence and Digital teams to monitor and analyze paid media campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals. Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better.
- Identify, evaluate and onboard new partnerships and sponsorships with third-party entities to increase brand visibility, support business growth, and drive customer acquisition.
- Negotiate partnership and sponsorship agreements, terms and budgets, ensuring optimal value and alignment with the organization’s objectives. Work cross-functionally with internal teams (product, legal, compliance, finance) to ensure successful partner implementation.
- Manage acquisition marketing budget and resources, ensuring efficient budget allocation. Conduct monthly media performance reviews with CMO and finance leadership.
- Generate ideas for themes, topics, platforms, and solutions to amplify our voice and reach new prospects through innovative acquisition marketing programs.
Required Qualifications, Capabilities and Skills:
- 5 + years of digital marketing, sponsorships & partnerships, strategy, or equivalent experience.
- Experience in paid media marketing and software platforms.
- Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement
- Experience in audience analysis, segmentation, and campaign performance measurement.
- Strong editorial, writing, and organizational skills.
- Understanding of the Latin American region and macroeconomic landscape.
Preferred Qualifications, Capabilities and Skills:
- 10+ years of deep functional leadership experience in relevant media areas and integrated marketing communications.
- MBA or similar advanced degree.
- Bilingual in Spanish/Portuguese
- Proven experience in media strategy, CRM, and analytics within a retail, or high-end consumer environment
- Deep understanding of customer segmentation, full-funnel marketing, and media measurement methodologies.
- Familiarity with personalization and automation marketing tools and platforms.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.
Lead client acquisition strategy for J.P. Morgan Private Bank in Latin America.