Sapphire Integrated Marketing Vice President
J.P. Morgan
Shape the future of credit card marketing with us. Lead creative campaigns that deepen customer relationships and maximize portfolio value.
Job Summary:
As a Sapphire Integrated Marketing Vice President in the Sapphire Marketing team, you will develop and execute strategies that engage and retain cardmembers. You will collaborate with creative agencies and cross-functional partners to deliver impactful campaigns. You will analyze performance, optimize channels, and present results to senior leaders. Join us to make a meaningful impact on our iconic Sapphire portfolio.
Job Responsibilities:
- Lead the planning, launch, and management of integrated marketing campaigns for Sapphire cardmembers
- Guide agencies in developing creative assets and messaging
- Collaborate with Analytics, Product, Finance, and Legal teams to build business cases
- Design and maintain channel roadmaps for growth and efficiency
- Establish and drive a test-and-learn agenda to refine marketing tactics
- Monitor campaign results and analyze key metrics
- Translate insights into actionable recommendations for improvement
- Manage multiple projects and prioritize resources to meet deadlines
- Present strategies, business cases, and updates to senior leadership
- Partner with teams to create summaries and recommendations for new engagement tactics
- Ensure alignment with brand standards and business objectives
Required Qualifications, Capabilities, and Skills:
- Bachelor’s degree or equivalent experience
- Minimum 5 years in marketing, brand management, or relationship management
- Proven ability to build relationships in a matrixed organization
- Proactive and results-driven approach
- Ability to manage multiple complex initiatives simultaneously
- Strong team player with a collaborative mindset
- Exceptional communication skills
- Skilled at interpreting data and making strategic recommendations
- Comfortable in a fast-paced environment with competing priorities
- Meticulous attention to detail and strong organizational skills
- Advanced analytical skills
Preferred Qualifications, Capabilities, and Skills:
- Experience in financial services or credit card marketing
- Background in agency management or creative leadership
- Familiarity with customer engagement strategies
- Experience presenting to senior leadership
- Knowledge of digital and traditional marketing channels
- Project management certification
- Experience with test-and-learn methodologies
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Drive growth and engagement for Sapphire credit cards through innovative, customer-focused marketing strategies.