About J.P. Morgan Workplace Solutions

J.P. Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. We serve over 2,000 corporate clients, from start-ups to multinational corporations, managing nearly $300 billion in assets for over a million employee participants worldwide. Our dedicated global team of over 1,000 professionals is at the forefront of transforming equity compensation worldwide.

Job Summary

We are seeking an experienced and strategic Vice President, Product Marketing Manager to join our marketing team.

At its core, this role is responsible for translating product capability into a sharp market proposition, ensuring the organization is clear on who each product is for, what problem it solves, and how it should be positioned so that clients and sales teams understand its value.

As the primary link between the product organization and the market, you will own the product narrative, define positioning and messaging frameworks, lead go-to-market planning for new products and capabilities, and act as the voice of the market inside the product organization. Your work will ensure that our clients are at the heart of everything we do, and that our sales and marketing teams are equipped with a clear, compelling, and consistent articulation of our value.

You will work closely with cross-functional teams including product, sales, demand generation, digital, and content to ensure our products are effectively positioned in the market and meet the needs of our customers.

Job Responsibilities

• Product Positioning & Messaging Own the development of clear and compelling product positioning and messaging that differentiates our solutions in the market. Define and maintain the messaging framework — the structured narrative architecture that underpins all downstream materials across sales collateral, website, campaigns, and client communications. Ensure the product is described in terms of client value rather than technical features, and that messaging is consistent across all channels.
• Go-to-Market Strategy & Product Launches Lead the development and execution of go-to-market strategies for new products, features, and services across regions. Define the launch narrative, coordinate cross-functional delivery with digital, demand generation, and content teams, and ensure new capabilities are effectively introduced to the market with clear positioning and sales readiness.
• Market Research & Competitive Intelligence Conduct thorough and ongoing market research to identify customer needs, industry trends, and the competitive landscape. Own competitive intelligence — understanding how competitors position their solutions, where we win and lose, and how to sharpen our differentiation accordingly. Use insights to inform product positioning, messaging, and go-to-market strategy, ensuring our solutions meet market demands.
• Sales Enablement Own the sales enablement strategy for product marketing, ensuring sales teams are equipped with the training, tools, messaging, and resources they need to effectively communicate the value of our solutions to prospects and customers. Keep the RFP and Sales Enablement team informed of product updates, positioning changes, and competitive developments.
• Voice of the Market Act as the voice of the market inside the product organisation. Bring back structured insights on client needs, competitive positioning, win/loss feedback from sales, and adoption patterns to inform future product development priorities. Liaise with teams across Workplace Solutions to ensure the market perspective is represented in product roadmap decisions.
• Content Strategy & Management Define the content strategy for product marketing materials, working with content writers and creative designers to produce and maintain a library of marketing assets including product brochures, case studies, whitepapers, videos, and presentations. Ensure all content is built on the approved messaging framework and accurately reflects product positioning.
• Campaign Planning & Execution Partner with demand generation teams to ensure integrated marketing campaigns — including digital marketing, events, and webinars — are built on the right product positioning and messaging. Provide the strategic product narrative that underpins campaign activity, ensuring alignment between product marketing and demand generation efforts.

Required Qualifications, Skills and Capabilities:

• Bachelor's degree in marketing, business, or a related field.
• 7–10 years of experience in product marketing with demonstrable ownership of product positioning and go-to-market strategy.
• Strong analytical and research skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with the ability to simplify technical information for a broader audience.
• Experience developing messaging frameworks and product positioning for technology products or platforms.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems is a plus.
• A proactive and self-motivated approach to work, with strong attention to detail.

Preferred Qualifications, Skills and Capabilities:

• 7–10 years of experience in product marketing in a B2B technology environment

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J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

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J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.​

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Join the Workplace Solutions business as Product Marketing Lead in New York