Senior Associate, Customer Lifecycle Marketing
J.P. Morgan
Marketing & Communications, Customer Service
Customer Lifecycle Marketing develops strategies for existing consumer credit card customers to build awareness, deepen engagement, and increase satisfaction and loyalty. You’ll help bring Early Months on Book (EMOB) programs to life through multi-channel execution, segmentation, personalization, and performance insights.
As a Senior Associate, Customer Lifecycle Marketing in Customer Lifecycle Marketing, you support the EMOB strategy by executing campaigns that engage cardmembers across credit card products. You partner with internal teams and external agencies to launch programs with strong controls, seamless execution, and measurable results. You design and deliver multi-channel marketing programs and help operationalize segmentation and personalization to increase awareness, engagement, and consideration.
Job Responsibilities
- Own end-to-end campaign execution for EMOB, documenting workflows, timelines, requirements, approvals, QA checks, and post-launch learnings to ensure consistency, repeatability, and strong controls.
- Lead day-to-day management of EMOB strategies across credit card products, partnering with cross-functional stakeholders to deliver against shared program goals.
- Design and operationalize segmentation and personalization to improve relevance and engagement across channels and lifecycle moments.
- Manage campaign performance measurements, including KPI tracking, portfolio- and product-level reporting, and post-campaign insights to inform optimization.
- Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments (including low-tenured customers).
- Drive process standardization and efficiency, identifying opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.
- Ensure a seamless end-to-end customer experience across touchpoints and channels.
- Communicate with stakeholders through clear updates, recommendations, and alignment on priorities; contribute to a collaborative team environment.
- Collaborate with internal teams and external partners to execute engagement campaigns across products.
Required qualifications, capabilities, and skills:
- Bachelor’s degree required
- 3-5 years of direct marketing experience; credit card marketing experience preferred
- Experience working with multiple internal and external partners
- Strong oral and written communication skills
- Analytical, with ability to leverage data to develop strategies and define/measure success metrics
- Solutions-oriented mindset with a focus on continuous improvement and operational efficiency
- Ability to prioritize and manage multiple initiatives concurrently in a fast-paced, results-driven environment
- Self-starter with strong problem-solving skills
- Adhere to risk/control procedures and maintain a customer-first mind
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Design and deliver multi-channel marketing programs and help operationalize segmentation and personalization to increase awareness, engagement, and consideration.