At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is looking for an experienced data-driven Senior Conversion Rate Optimization Manager to oversee conversion rate optimization efforts for www.Justworks.com. You will play a pivotal role in enhancing the performance of our marketing website and landing pages by identifying opportunities for improvement and implementing data-driven strategies to optimize website components. You will be responsible for designing, implementing, and analyzing experiments to improve conversion rates and supporting metrics such as engagement rates. Collaborating with cross-functional teams, you will play a key role in developing and executing tests and providing valuable insights to enhance the user journey and conversion for the website.

Reporting to the Senior Manager of Website Marketing, you will collaborate with multiple teams, including Development, Performance, Content, and Design, to drive the strategy, execution, and measurement of our CRO efforts for www.Justworks.com

Your Success Profile

What You Will Work On

Design and execute marketing experiments, test hypotheses, analyze results, and iterate on page layouts to improve conversion rates across the website.
Develop a long-term web testing strategy and manage the testing roadmap
Develop and lead the implementation of A/B and multivariate tests to optimize various website components, including product pages, landing pages, and form submission processes.
Continuously monitor and analyze landing page performance, providing recommendations and implementing tests to improve conversion rate based on data-driven insights.
Conduct comprehensive research and analysis of user behavior to uncover opportunities for improving the marketing website.
Collaborate closely with web production, design, and development to create and implement experiments to optimize for conversion.
Analyze and interpret data, making informed decisions about website changes and improvements to drive continuous enhancement.
Understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey.
Perform other related duties as needed.

As a Senior Conversion Rate Optimization Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
Functional expertise: subject matter expertise of specific function, including knowledge of principles, practices, and domain best practices.
Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed and earnest and dive in to get the job done well with a positive attitude.
Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

7+ years of hands-on experience in conversion rate optimization, preferably within a demand generation or lead generation team
Demonstrated expertise in website testing, including A/B and multivariate testing, statistical validation, a strong understanding of the conversion funnel, and CRO/web best practices.
Proven track record of significantly improving conversion rates on a large, enterprise-level SaaS website
Exceptional analytical skills, showcasing a natural ability to delve deep into data, differentiating causation from correlation.
Proficient in telling compelling stories and effectively communicating strategies, plans, and results to wide audiences.
Experience in personalizing web experiences tailored to specific customer segments is a significant advantage.
Strong project management skills and the ability to manage multiple projects and priorities.
Experience with Heap, Google Analytics, Contentful CMS, Mutiny

The base wage range for this position based in our New York City Office is targeted at $122,000.00 - $134,200.00.

#LI-Hybrid #LI-AG1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.

Our DEIB Report and Our DEI Commitment

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