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Lifecycle Marketing Manager

Justworks

Justworks

Marketing & Communications
New York, NY, USA
Posted on Friday, June 28, 2024

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is seeking an experienced, motivated and results-oriented Lifecycle Marketing Manager to work as part of a dynamic and performance-driven Lifecycle Marketing team. The Lifecycle Marketing team is responsible for driving net-new customer conversions, cross-sell and up-sell within the Justworks product suite, and engagement across the prospect and customer journey.

The Lifecycle Marketing Manager will lead the strategy and execution of customer acquisition lifecycle marketing campaigns, with a strong emphasis on utilizing email marketing to drive conversions and opportunities down funnel. The ideal candidate is a creative and data-driven marketer who has a passion for building relationships, problem-solving and leveraging automation/CRM tools to nurture, nudge, & convert leads to drive revenue.

You’ll partner closely with the Product-Led Growth, Business Operations, Sales, & Product Marketing teams to develop campaigns, as well as the channel managers across the Marketing function. This role reports to the Senior Manager, CRM & Lifecycle Marketing.

Your Success Profile

What You Will Work On

  • Develop, manage and track customer-centric email marketing campaigns that deliver relevant, timely and impactful conversion experiences for leads; including but not limited to creative content strategy, testing, segmentation, deployment, optimization, monitoring, reporting and analysis.
  • Work with the CRM team to manage execution and roll out of new triggers, automation and personalization tactics to drive product conversion; conduct A/B tests to improve email KPIs.
  • Support ad-hoc marketing campaigns as the lifecycle marketing expert to drive revenue generation, product adoption and brand awareness.
  • Stay current on email best practices and industry standards; make recommendations continuously to improve our email templates, personalization and advanced features to deliver on KPIs.
  • Continuously identify and implement strategies to grow and nurture our contact database, improve email KPIs, and actively manage our contact list health via marketing automation platform (customer.io).
  • Perform other duties as needed based on department and/or organizational needs, including drafting/editing, designing, QAing, sending emails and executing occasional HTML coding.

How You Will Do Your Work

As the Lifecycle Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

  • Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
  • Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
  • Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
  • Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
  • Solution-oriented - identifies the source of a question or challenge and provides the right, or a better, way of doing things.
  • Builds networks - effectively building formal and informal relationship networks inside and outside the organization.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

  • Minimum of 5 years of professional experience in a fast-paced environment working in lifecycle or email marketing/CRM
  • Demonstrated success in building, managing and scaling high performing email campaigns with a strong focus on conversion within a major email marketing automation software (customer.io, Marketo, Pardot/Marketing Cloud Engagement, Hubspot or similar platform) at a PLG-driven company
  • Passionate about using customer-centric content to craft email marketing journeys with a knack for copywriting & proofreading
  • Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
  • Excellent communication, project management, organizational, and time management skills
  • Entrepreneurial, with the ability to foster alignment, partnership, and collaboration across teams
  • A creative problem-solver who loves to roll up their sleeves and get things done
  • Analyze competitive marketplace and stay abreast of industry trends as well as opportunities to innovate.
  • Strong point of view on lifecycle marketing best practices, including contact strategies, designing A/B testing, customer segmentation and analytics
  • Ability to edit HTML & CSS email templates
  • Solid understanding of email fundamentals: CAN-SPAM compliance, list management, deliverability, segmentation, KPIs
  • Experience in Google Analytics, Excel, SQL, Tableau, preferred, bonus points for Stensul knowledge

#LI-Hybrid #LI-KC2

The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report and Our DEI Commitment