Demand Generation Strategist
Justworks
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
About the Role
The Demand Generation Strategist owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement.
What You'll Do
- End-to-End Campaign Execution: Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function.
- Cross-Channel Orchestration: Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey.
- Brief Development & GTM Alignment: Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams.
- Pipeline Accountability & Resiliency: Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals.
- Data Analysis & Iteration: Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions.
- Stakeholder Activation & Revenue Alignment: Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. You ensure Sales teams are enabled with content and context, and you monitor adherence to internal SLAs and lead routing best practices to maximize the conversion and progression of your campaign-generated opportunities.
Who You Are
- Execution Driver & Process Adherent: 3+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs.
- Highly Collaborative Orchestrator: A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals.
- Analytical & Resilient: You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data.
- Growth Mindset: You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement.
- Exceptional Communicator: Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment.
The base wage range for this position based in our New York City Office is targeted at $137,500.00 to $151,250.00 per year.
#Hybrid #LI-DW1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.