Mission

This role exists to turn internal and external data into insights and stories that prove Kargo's ad effectiveness and move business forward. It owns the research expertise behind client strategy sessions, campaign measurement, and the evaluation of new measurement models — translating large, varied data sources into the "why" that sales, marketing, and clients can act on. Without it, Kargo sells outcomes it can't substantiate and misses the insights that win and grow advertiser relationships.

Outcomes — What Success Looks Like in 6–12 Months

• Effectiveness proof points: Deliver brand lift and complementary measurement studies (sales lift, foot traffic, attention) across [X] campaigns, producing results that influence renewal and upsell conversations.
• Client-facing impact: Lead strategy sessions, kickoffs, and end-of-campaign readouts for [X] advertisers, with insights that demonstrably strengthen the relationship and learning agenda.
• Sales enablement: Serve as the go-to research partner for the sales team, consulting on client learning agendas and equipping reps with insight narratives that advance deals.
• Measurement innovation: Evaluate and publish POVs on [X] new measurement models, data sources, or research partners, recommending which Kargo should adopt.
• Reliable campaign tracking: Establish setup and tracking processes with operations so studies launch clean and on time, reducing measurement errors and rework.

Skills — Core Technical Capabilities

Required

• 3+ years in research, insights, or measurement, with expertise in digital brand lift measurement.
• Direct experience with research services such as Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, and Comscore.
• Familiarity with additional methodologies — sales lift, foot traffic, attention — and the technical knowledge to set up and track campaigns correctly.
• Ability to absorb large, varied datasets and surface the "why" behind the numbers as actionable recommendations.
• Expert Excel/Sheets user able to extract and manipulate data with high accuracy.
• Exceptional verbal and written communication, including client-facing presentation.

Preferred

• Experience across digital, video, social, and/or CTV.
• Track record supporting advertisers, agencies, and sales teams with campaign insight initiatives.

Competencies — Behaviors We Like to See

Analytical Rigor

• Moves from raw, messy data to a defensible answer without overclaiming what the numbers support.
• Defines the problem sharply before running analysis, so studies answer the question that actually matters.

Intellectual Curiosity

• Digs past the headline metric to understand consumer behavior and the mechanism behind it.
• Tracks emerging measurement methods and industry shifts, forming a point of view ahead of demand.

Storytelling & Influence

• Turns findings into a clear narrative that non-technical stakeholders and clients can act on.
• Holds the room in strategy sessions and readouts, translating data into business implications.

Cross-Functional Partnership

• Coordinates with sales, product, ops, and vendors to keep studies feasible, on track, and well-tracked.
• Serves as the dependable internal expert others route questions to, raising the team's data fluency.